Good to present at this event on the relevance of Behavioural Economics to the Insurance industry. I’m used to presenting on this theme to marketers but it was interesting to engage with underwriters, brokers and other insurance professionals.
The follow-up to this will be an article I’ve written, entitled “Why Behavioural Economics matters for Insurers“, to be published in July’s CII Journal.
Plus it afforded us all a fine view of the grass at Edgbaston:
I had the pleasure of attending and presenting at this conference. It was an enjoyable and useful event, hosted at etc Venues near St Paul’s, which seems to be a popular location for such events this year. David Reed was as ever a convivial host.
I’m pleased my presentation was also well received, especially as it was my last opportunity to present on behalf of Lloyds on the good work that has been achieved there. Exciting times ahead for that organisation as the focus that we’ve built over years (on customer needs not just product sales) is implemented to actually control interactions across a massively multi-channel, multi-brand, multi-product environment.