helping you master customer insight leadership

GDPR requires data quality, sharing survey results in the home of hampers

GDPR requires data quality

Amidst all the focus on GDPR, it’s easy to forget that GDPR requires data quality. Over a Fortnum & Mason’s breakfast, I had the chance to discuss this neglected aspect.

So much of the social media buzz around GDPR focusses on contentious topics like when you need opt-in consent. Individuals rights to opt out of profiling, be forgotten & Privacy by Design, all these GDPR topics have had their limelight.

But, ironically, in all this talk of data regulation, there is a risk that data quality is being overlooked.

Because of that risk, I’ve been delighted to partner with MyCustomer & Royal Mail Data Services (RMDS), at breakfast briefings. Over the last four years, RMDS has been surveying around 300 marketing leaders across sectors within the UK.

The results give an interesting insight into their goals, challenges and the role data plays. (more…)

How to go about communicating GDPR, with accountants over breakfast

communicating GDPR

This week, I had the pleasure of communicating GDPR to over 30 accountants, over breakfast.

Now, I recognise that might sound like a potential snooze-fest, particularly after a good breakfast. In fact, it was a really enjoyable event. One, all involved, said had really helped them. Which is great feedback to hear as a speaker (phew!) I was perhaps helped by grey weather outside, but the view (in photo shown) from SushiSamba in Heron Tower, was still pretty good.

Partnering with PracticeWeb, I had the challenge of summarising GDPR into a 45 minutes breakfast briefing.

The potential to understand the impact on your firm certainly appealed, as over 30 guests joined us.

Those of you who have read my previous posts on GDPR will know that there are many impacts to consider. Avoiding a nasty surprise, means thinking broader, than just the “opt-in consent verses legitimate interest” debate. In this talk I provided a high-level overview, of my training on GDPR. So, I’ll share highlights of my talk, in the hope that it helps you too. (more…)

How to go ‘all in’, with a Data Science or Analytics bet for your business

all inHow big a bet are you making on Data Science, are you going ‘all in’?

With any event as rich in content at Data Insight Leader Summit, its useful to also hear others ‘takeaways’.

So, to supplement my own insights from this conference, I’m delighted to welcome new guest blogger, Hanne Sorteberg.

Hanne is BI Manager for SpareBank1 Forsikring, an alliance of savings banks in Norway (together Norway’s 2nd biggest bank).

I’m grateful to her for recording so many useful reflections on lessons highlighted by this event.They should also be a useful guide to anyone new to  Data Science or Analytics to improve their business. Over to Hanne to provide a useful overview, of using analytics, so you don’t have to go ‘all in’ without knowing the risks… (more…)

How FinTech meets CX and needs Insight in 2017

FinTech meets CX

Another week, another event, this time a FinTech meets CX conference.

We’ve shared before that growth hacking, or your future growth plans, need insight & CX leaders, as well as technologists. This event provides an opportunity to bring together all three communities.

For the first time in 2016, FinTechNetwork brought together start-ups & incumbents, to focus on Customer Experience.

This year, again this is a gathering of those interested in not just technology, but also customers. Discussing ways to innovate and transform experiences for customers, whilst generating a profit. (more…)

Data Insight Leaders 2017 Day Two – the final countdown

Data Insight Leaders 2017 Day Two

This is continuing my report from Data Insight Leaders 2017 Day Two. That is, day two of a useful Summit (that I’m chairing), held in Barcelona. In this post I summarise this final day of an enjoyable event.

I’m not just saying it’s good because I chaired this conference, honest! Talking to the actual data insight leaders who attended (and made up most of our audience), they agreed it was a winner.

One of the reasons for that, in my opinion, is down to those delegates themselves.

Somehow, this event has managed to avoid filling the hall with consultants & vendors. The majority of this enthusiastic audience were actual practitioner leaders.

So, the very insight leadership community this blog exists to serve. (more…)

Data Insight Leaders Summit 2017 Day One – a debrief

Data Insight Leaders Summit 2017

After a pause in blogging, for a much-needed holiday, I’ve returned with a debrief from day one of Data Insight Leaders Summit 2017.

It’s a joy to be back out in Barcelona chairing the second incarnation of this very useful  annual event. A gathering of over 100 data insight leaders from across UK & Europe, spending time together sharing their experience.

As I said to delegates this morning, one of the things that sets this event apart from many others is its authenticity. By that I mean it avoids being either a ‘front’ for suppliers to pitch their wares, or full of naively idealistic content. Rather, it is packed with real practitioners sharing their ‘warts & all’ stories.

The format is also refreshingly varied, as we switch from speakers to interviews to panel debates & workshops.

So, let’s get on with sharing what I learnt from day one of this event. I hope you find it useful. (more…)

Useful event for Customer Analytics leaders, a quick debrief

event for customer analyticsThis week I had the opportunity to attend an event for Customer Analytics & Insight leaders.

Run by CACI, in London, it proved to be a good opportunity to catch-up with others’ perspectives. Reassuringly, the agenda designed for this audience, focussed on many familiar topics from this blog. It was also free to attend & very popular, so worth considering in future.

There were a mixture of CACI and external speakers. Across the afternoon, they covered segmentation, data platforms, GDPR & data visualisation. Plenty to reflect on & compare to content we have previously heard from insight leaders.

So, as the autumn conference season gets into full swing, here is my first event debrief for insight leaders… (more…)