helping you master customer insight leadership

The Goal, a story of constraints and balance, for today’s leaders

The Goal

This book review, of “The Goal“, by Eliyahu Goldratt, demonstrates the role of fiction in business.

As we continue to focus on books, that will aid your personal development, you might have assumed we would stay on the “Non-Fiction” shelves. However, in this fascinating book review, guest blogger Hanne Sorteberg, introduces us to a novel.

It’s good to welcome Hanne back. You may recall her previous posts, on Data Science, and Role Definition Workshops. (more…)

Weology part 2 – how to go about changing culture to We

changing culture

Let’s return to Weology and the challenges the author, Peter Aceto, faced in changing culture.

It has been great to hear that many of you have found our month focussed on books to be helpful & are reading more. A number of our regular guest bloggers have been joining you, so expect more book review blog posts to extend beyond this month.

As Michael Hyatt is fond of saying, “a crisis in Leadership is also a crisis in Readership“, so why not protect some of these long summer days to read a new book? (more…)

Weology, the benefits when We comes before Me – part 1 of 2

Weology

Continuing our month focussed on books, our guest blogger Annette Franz returns, to share an interview on Weology.

When reviewing a book, it is always a bonus to have opportunity to talk to the author. So, I’m delighted that, in this 2-part series by Annette, she not only reviews the key points made in “Weology:¬†How Everybody Wins When We Comes Before Me“. She also interviews the author, Peter Aceto, CEO of Tangerine Bank. (more…)

Why it is still worth you being provoked, by Re-Imagine

Continuing our monthly theme, of book recommendations, here’s a short review to tempt you to Re-Imagine.

Having mentioned, to our regular guest bloggers, that I was focussing on books this month – Tony Boobier suggested this one. Having heard Tom Peters live a couple of times, I can attest to him having a Marmite style. He certainly has shaken up some stuffy corporate group-think, and rightly challenged some urban myths. (more…)

When a Customer Wins, Nobody Loses… no, honestly

customer wins

Continuing our month focussed on book recommendations, let me share one about how the Customer Wins.

These topics are not disconnected from last month’s GDPR topic. As we’ve shared before GDPR should be a positive customer benefit. As well as being a business benefit, when approached in the right way, GDPR is at root about empowering people/customers.

But, more widely, all is still not well in the CX garden. Despite what feels like a lifetime of various Customer Experience events, books & consultants – all too often we still experience bad service. (more…)

7 Habits, that are still as relevant, for today’s Highly Effective Leaders

7 habits

One of the few Leadership books that I have come back to time & time again, is “The 7 habits of Highly Effective People“.

Perhaps, alongside classics from writers like Dale Carnegie or Peter Drucker, this book by the late Stephen Covey, is one you’ve heard of. It might have been mentioned to you, from time to time, over many years.

Did you intend to read it once, but have never gotten around to it? Well, if so, let me encourage you, that it is still very relevant. As with all books truly worth the honorific of being “a classic“, it outlines timeless principles, that still work in business life today. In fact, perhaps even more so. (more…)

7 books for Market Researchers, as diverse as their interests

Books for market researchers

On this blog we’ve recommended books for analysts, so here are 7 books for market researchers.

This eclectic selection is once more contributed by Netquest, thanks to guest blogger Carlos Ochoa. When I first read his post, I couldn’t resist the multi-disciplinary nature of this recommended reading list.

On this blog, we regularly advise that insight requires data, analytics & research. So, as well as extolling a broader definition of customer insight, I’m glad to encourage this thinking. I hope research leaders & market researchers find it useful & perhaps a prompt for some summer beach reading? (more…)