helping you master customer insight leadership

Audio interviews with Customer Insight Leaders: (6) Ryan den Rooijen

Continuing our series of audio interviews with customer insight leaders, this time it was Ryan den Rooijen.

Ryan leads Dyson’s Global Data Services organisation, who work on transforming the company’s analytical capabilities. From manufacturing to marketing, their work spans the breadth of Dyson. Previously, Ryan spent four and a half years at Google, where he led the development of the global sales analyst curriculum. Most of his work involves the practical application of big data analytics – impact, not buzzwords.

This was a fabulous interview, clearly revealing Ryan’s experience. I can see why DataIQ has repeatedly named him one of the most influential people in today’s data-driven businesses. As Ryan mentions during our chat, he also completed an MSc in Social Science of the Internet at the University of Oxford. (more…)

Audio Interviews with Customer Insight Leaders: (5) Elsbeth Kottelenberg (UBM)

Elsbeth Kottelenberg 1

Time for another of our audio interviews with Customer Insight Leaders, this time it’s Elsbeth Kottelenberg.

This is another good conversation with a leader, in a different sector again. UBM is a global events company, with Elsbeth supporting Pharma events around the world. She also differs from previous interviewees through her background in qualitative research.

During this interview we discussed her career to date, some segmentation projects within UBM, the challenges of retaining analysts & evidencing ROI. It was interesting to hear from a leader who not only has market research experience but is managing data analysts. That prompted us to talk about the convergence of analytics & research, as we’ve shared before.

(more…)

Audio interviews with Customer Insight Leaders: (4) Gwilym Morrison

Gwilym Morrison interview

Time for another of our audio interviews, with senior Customer Insight Leaders, this time it’s Gwilym Morrison.

A great conversation with Gwilym, who leads Data Science at Royal London Group. So, a good opportunity to complement the data, BI & analytics focus of leaders interviewed already. This time we get to hear the perspective of a Data Science leader. Gwilym has both practitioner & leadership experience and shares honestly from both.

During this interview we discuss his current role and career path, including his transition from analyst to a people leader. After an impressive academic sciencific foundation, his career has taken him across several sectors (including banking & telcos) before arriving at Royal London Group.  (more…)

Audio Interviews with Customer Insight Leaders: (3) Jason Bartram

Jason Bartram

Here’s another of our audio interviews, with senior Customer Insight Leaders, this time it’s Jason Bartram.

It was enjoyable to interview Jason, a man who has clearly found a role that matters to him and society. Like many other leaders he sort of fell into this line of work, but there are some interesting lessons from his career journey. His role, as Head of Resource Planning at the Ombudsman Services, also useful extends our interviews into other analytics leadership roles in other types of organisation.

In this interview we discuss his current role and career path, including lessons learnt in the hotel trade. He has a great anecdote involving the then Home Secretary and a fight in the kitchen. Jason also explains the importance of developing resilience as a leader and how different roles have helped him develop(more…)

Audio interviews with Customer Insight Leaders: (2) Martin Squires

Martin Squires

Here’s another of our audio interviews, with senior Customer Insight Leaders, this time it’s Martin Squires.

It was great to interview Martin, who is always witty as well as a very experienced analytics leader. After over a decade leading analytics for Walgreen Boots, he is now Director of Data, Insight & Analytics for HomeServe.

In this interview we discuss career paths, recruitment of analysts, the skills needed by analytics leaders and where they should focus (plus chickens, cricket & football along the way)! I’m sure you’ll find this interview a useful reminder of reality, behind all the hype about these roles. (more…)

Audio interviews, with Customer Insight Leaders: (1) Norma Dove-Edwin

audio interviews

Today, we are launching a new feature for this blog, audio interviews with Customer Insight Leaders.

I am delighted, to kick-off this new addition, with the help of Norma Dove-Edwin. She is the CDIO (more about that title in our interview) of Places for People Group.

In this interview we discuss job titles, the role of a CDO (or CDIO), GDPR and her experience of achieving compliance. Following on from our series of blog content & GDPR related resources, I’m sure you will find this interview a useful real-world example of where to focus. (more…)