Sameer is the Director of Data Science at the agency EDIT. After a background in IT, risk modelling & marketing, Sameer has deliberately forged a leadership career. He describes himself as having “his head in data & his heart in marketing“. Both shone through as we talked.
This interview provides a useful complement to the client-side leader interviews we have published previously. Giving us insights into the skills, challenges & priorities for agency-side leaders. Sameer is also the Chairman of the CIM in Wales, so we touched on the role of that professional body in educating marketers.(more…)