Tom is the Managing Director of MetaMetrics. As you hear in our conversation, his agency focusses on applying Econometrics and helping clients measure what drives their sales. With so much experience of applying marketing analytics & modelling for clients, Tom has plenty of practical advice to share with us.
This interview follows on from our interview with Sameer Rahman at EDIT. Like Sameer, Tom offers us the perspective of an agency-side leader. Tom shares a research or customer insight background with Elsbeth Kottelenberg from UBM, to balance those I’ve interviewed from a Data Science b