Continuing our series of audio interviews with customer insight leaders, this time it was Ryan den Rooijen.

Ryan leads Dyson’s Global Data Services organisation, who work on transforming the company’s analytical capabilities. From manufacturing to marketing, their work spans the breadth of Dyson. Previously, Ryan spent four and a half years at Google, where he led the development of the global sales analyst curriculum. Most of his work involves the practical application of big data analytics – impact, not buzzwords.

This was a fabulous interview, clearly revealing Ryan’s experience. I can see why DataIQ has repeatedly named him one of the most influential people in today’s data-driven businesses. As Ryan mentions during our chat, he also completed an MSc in Social Science of the Internet at the University of Oxford.

During our interview, we had opportunity to reflect on his career to date & leadership role. He joins the majority of our leaders, who have ‘fallen into‘ this line of work, but Ryan has developed an almost ideal career history for this leadership role. It’s insightful to hear how each stage of his career has contributed to the skills & experience he can bring to his role now.

We spent some time reflecting on the technical and softer skills that analysts and Data Scientists need. It was also helpful to hear Ryan’s thoughts on developing his team and today’s leadership challenges.

Ryan den Rooijen’s recommended reading list

One thing that stood out to me, was Ryan’s citing of 6 books that have helped him as a leader. In case you don’t have a pen handy while listening, here are his book recommendations:

  1. “Leaders eat last” by Simon Sinek
  2. “Just Listen” by Mark Goulston
  3. “Lean In” by Sheryl Sandberg
  4. “How Google works” by Eric Schmidt
  5. “TED Talks” by Chris Anderson

So, without further ado, here is the recording of this great interview. Grab a coffee & settle down in a comfy seat, to learn how to develop as a leader & team…

Audio interviews with Customer Insight Leaders: (6) Ryan den Rooijen (Dyson)

Ryan den Rooijen photo


Once again, many thanks to Ryan for that very useful conversation. Lots of tips in that one for other analytics & data science leaders.

What did you take away from all that Ryan shared with us? Have you been able to identify anything you will do differently as a result?

Audio interviews with other Customer Insight Leaders

If you are currently working as a senior customer insight leader, with data, analytics or research leadership role, would you be our next candidate? I am interested in interviewing senior leaders and hearing any wisdom they have to share, on the challenges faced by insight leaders today. Please contact me directly, if you’d be interested in participating.

When I first created this blog, one of my pipe-dreams was to one day extend our content into podcasts and other media. So, I’d really value your feedback on this content. Do you find it helpful? Would you value more audio interviews on this blog? If there is sufficient audio content to create a podcast, would you be interested in subscribing?

Please share your thoughts below or on social media. This blog exists to serve today’s Customer Insight Leaders, so let me know what would help you. If there is sufficient demand, then this may just be the genesis of the Customer Insight Leader podcast (which is looking more likely with each episode).