Here’s another of our audio interviews, with senior Customer Insight Leaders, this time it’s Martin Squires.

It was great to interview Martin, who is always witty as well as a very experienced analytics leader. After over a decade leading analytics for Walgreen Boots, heĀ is now Director of Data, Insight & Analytics for HomeServe.

In this interview we discuss career paths, recruitment of analysts, the skills needed by analytics leaders and where they should focus (plus chickens, cricket & football along the way)! I’m sure you’ll find this interview a useful reminder of reality, behind all the hype about these roles.

Many thanks to Martin for his frankness & good humour, in sharing practical lessons for all those working on their analytics careers. Listen out for his advice with regards to rewriting your CV each year & gaining experience in selling.

Without further ado, here is our recoding of that interview. Grab a coffee & settle down in a comfy seat, to learn from “Uncle Martin’s practical wisdom“…

Audio interviews with Customer Insight Leaders: (2) Martin Squires (Director of Data, Insight & Analytics at HomeServe)

Martin Squires photo


Once again, thanks to Martin Squires for that very enjoyable conversation. I was reminded of the importance of relationships, storytelling, breaking down barriers & crashing meetings.

What did you take away from Martin’s musings? (I recommend writing down just one thing you will do differently within 2 weeks)

If you are currently working as a senior customer insight leader, with data, analytics or research leadership role, would you be our next candidate? I am interested in interviewing senior leaders and hearing any wisdom they have to share, on the challenges faced by insight leaders today.

Please contact me directly, if you’d be interested in participating.

Audio interviews with other Customer Insight Leaders

When I first created this blog, one of my pipe-dreams was to one day extend our content into podcasts and other media. So, I’d really value your feedback on this content.

Do you find it helpful? Would you value more audio interviews on this blog? If there is sufficient audio content to create a podcast, would you be interested in subscribing?

Please share your thoughts below or on social media. This blog exists to serve today’s Customer Insight Leaders, so let me know what would help you. If there is sufficient demand, then this may just be the genesis of the Customer Insight Leader podcast.

Happy listening!