Search Results for: marketing effectiveness

How to measure your Marketing Effectiveness, using a breadth of Customer Insight

When speaking about the power of converging different technical disciplines to yield customer insights, it’s common for the conversation to focus on converging analytics & research for proposition insights. But what about measuring your marketing effectiveness? Another rich territory for seeing the benefit of multiple technical customer insight (CI) disciplines is the measurement of marketing effectiveness. In […]

February 12, 2015

Insights into Home Insurance digital marketing effectiveness

Given both the number of our readers who work within Financial Services and the level of interest in a past post on Motor Insurance, I’m sharing another free extract from one of Global Reviews latest tracking studies. This time it focuses on digital marketing effectiveness in the UK Home Insurance sector. Here are a few of their […]

February 7, 2015

Motor Insurers’ Digital Marketing Effectiveness

A new type of ‘other post. Given the number of our readers who work within the Insurance sector, I thought it might be helpful to share the results which Global Reviews shared with me, from their Digital Marketing Effectiveness Study (Q3 2014) of UK Motor Insurance providers. There are some interesting lessons for customer insight leaders from other sectors […]

December 16, 2014

Using Database Marketing, are you at the rear of the pack?

Earlier this month we launched a quick poll, to find out how you were using Database Marketing. Focussing on actual usage in your business, today, the poll asked about outbound & inbound marketing. Two other questions also covered use of database marketing techniques to coordinate multi-channel interactions, as well as marketing effectiveness data capture.

June 30, 2016

How does your Marketing Measurement need to improve?

At the start of 2015, you responded to our poll on goals by confirming that “improving measurable commercial impact” was one of your top priorities for 2015. Amongst the CI teams that I’ve seen, the easiest place to initially demonstrate this is in marketing measurement. The quickest way to deliver measurable incremental profit is often to either retain […]

February 18, 2015

How to better measure your Marketing Payback

Back in 2005, when this was published, I was in the right job at the right time, so as to get a free copy. However, having since read and valued this important work, I would now happily of bought copies for myself and my team. Professor Robert Shaw is one of the early gurus of […]

October 2, 2014

How you judge your progress and resources for your 2019 ambitions

Thanks to all those readers who participated in our latest poll, of your progress last year. Initial results are in, so let me share them with you all. It has been fascinating to review your answers, especially compared to the results from last year. It seems there have been some changes. The questions asked in […]

February 8, 2019