Making the case for more specialist roles as your Data Science team grows. Why specialists help & the Data Science specialis roles you will need.
The case for more Specialists as your Data Science team grows
Other controversial topics for leaders of Analytics & Data Science teams
Suggestions for other controversial topics, relevant for Analytics & Data Science leaders. Sharing posts & viewpoints – which should we discuss next?
Debating the need for Business Partners in Analytics teams: (2) For
Responding to the argument against Business Partners in Analytics or Data Science teams. Here I put the argument for such roles & the benefits they bring.
Debating the need for Business Partners in Analytics teams: (1) Against
Do you need a Business Partner role in Analytics or Data Science teams? This 2 part series debates case for and against. 1) Martin Squires’ reasons against.
Creating and using segment Personas to impact customer journeys
How to create segment personas and use them to personalise customer journeys. Tips from practical experience in deploying Customer Insight from Amy Scott.
Are consumer segment Personas helpful facts or Marketing fiction?
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we have not had a post on this useful topic. Guest bloggers have shared on the continued relevant of segmentation & I shared some thoughts on public segmentations. But no personas. So, to fill that gap, I am delighted to welcome a new guest blogger, Amy.. Read More