Time for another of our audio interviews with¬†Customer Insight Leaders, this time it’s Elsbeth Kottelenberg. This is another good conversation with a leader, in a different sector again. UBM is a global events company, with Elsbeth supporting Pharma events around the world. She also differs from previous interviewees through her background in qualitative research. During this interview we discussed¬†her career to date, some segmentation projects within UBM, the challenges of.. Read More