helping you master customer insight leadership

2018 Annual Reader Survey results – how did we do in 2017?

Thanks to all our newsletter subscribers, who participated in our 2018 annual reader survey. Time to see, if this blog is still achieving the positive feedback, provided on 2016 content. This is the opportunity that we take, each January, to check-in with you. After all, we can’t preach a message of customer insight being so key & never research our own customers! Seriously, this site exists to help Customer Insight.. Read More

Recommending podcasts: 4 more for you to keep informed as a leader

Recommending podcasts

It’s been almost a year and a half, since I last dedicated a post to recommending podcasts. I don’t know about you, but with our busy lives & frequent travel, I find podcasts a very useful media for leaders to learn. There are, of course, also plenty of great comedy podcasts. But, in this update on resources to help today’s customer insight leaders, I want to focus on your CPD… Read More

Are you & your analysts protecting time for Deep Work?

deep work

As you continually improve how your team works, are you protecting time for “Deep Work”? If you haven’t come across that phrase, it was coined by my latest recommended book. In “Deep Work“, author Cal Newport makes a great case for the importance of better concentration. He diagnoses our current malaise. Full of distractions from our phones/tablets/computers/connected devices, we fail to focus.

2018 technology trends for leaders to consider, looking inside

looking inside

Following on from our post on technology trends for leaders to consider, based on consumers, let’s look inwards. By that, I mean let’s consider both the needs of today’s organisations & technical innovations less visible to consumers. In this post, we will update you on progress with blockchain. You may recall, our posts explaining this & asking the key questions for analytics leaders. We will also consider how AI can.. Read More

Technology trends to consider in your insight planning for 2018

Regular readers of this blog will know that we don’t usually focus on technology trends. One of the insights this blog is sharing is the importance of the human elements of customer insight & analytics. Leadership skills, softer skills, CPD and human context all matter hugely, to customer insight generating value for organisations. However, at this time of year, with so much material being shared on technology trends & futurology,.. Read More

Reflecting on your progress in 2017, learning to set the right goals for 2018

During the first week of this New Year, there’s still time to reflect on your progress in 2017. I hope our latest posts on goal setting for 2018 (and specific goals) have been useful. It is well worth taking time, to hone the right goals for this year, including spreading delivery across quarters. But, before finalising what to set as your new goals, have you taken time to learn from.. Read More