This week I had the opportunity to attend an event for Customer Analytics & Insight leaders. Run by CACI, in London, it proved to be a good opportunity to catch-up with others’ perspectives. Reassuringly, the agenda designed for this audience, focussed on many familiar topics from this blog. It was also free to attend & very popular, so worth considering in future. There were a mixture of CACI and external.. Read More
Which are the most important skills, needed by analysts or data scientists? It’s an interesting question to ponder. It is tempting to fall back on technical basics, like statistical knowledge & software or coding skills. But most graduate data scientists or experienced analysts will be screened for those at recruitment. So, if you are leading an Analytics, Data Science or Insight team, where should you invest?
To complement the perspectives of our recent guest bloggers, today I’m sharing three ways of listening to data scientists. These will include a (potentially) free recommended eBook, an engaging blog post and a punchy video. Peter, Robert & Francesco have made a case for data & AI potentially transforming businesses & sectors. As part of our month focussed on applications of data & analytics, I also want to share real.. Read More
Data and analytics are being called the new marketing battleground. Indeed, many experienced marketers are rushing to brush up on their technical knowledge. So, continuing our focus on applications of data & analytics, I’m delighted to welcome back Peter. Peter Lavers is Director of WCL and Customer Attuned. He is also regularly recognised as one of the top CX experts and influencers today. Time flies by and surprisingly, it’s almost.. Read More
Guest blogger Robert Baldock shares on the importance of Fast Data, how it is working for ING and an example Fast Data architecture.
How close are you to the AI innovation happening within the InsurTech sector? To promote debate, and deeper thinking amongst Customer Insight Leaders, this post balances our last one. Apparently contrary to that review (shared by SMA), in this post we look at lots of insurance innovation. The reason for the difference is a focus on the InsurTech sector. But, there are notable examples beyond InsurTech too, including recent use.. Read More
As we focus on business applications, let’s broaden our scope to review how data and analytics strategies are being implemented. Insurance is a conservative industry. It has certainly lagged other sectors, in terms of digitization and customer experience. But, insurance businesses have enthusiastically embraced data and analytics capabilities. As I talk to my insurance clients, most are actively engaged in building/improving this capability. Talking about this with our old friend.. Read More