To complement the research industry perspectives we have shared so far this month, I’m going to share 3 perspectives (on how to use research) from outside the insight community. After sharing so much material to digest, in that Behavioural Economics guide, this post will be shorter. I’ve taken the approach of browsing recent news stories, for commentary on use of consumer research. Beyond the stories commentating on recent research findings,.. Read More
During our month focussed on research, it seems appropriate to share with you my latest research for Data Insight Leaders survey 2017. This annual survey is the second of its kind and is published as part of the run-up, to the Data Insight Leaders Summit 2017, in Barcelona on 18-19 October. A great conference that I will again have the privilege of chairing this year; you may recall my brief.. Read More
What is the state of Behavioural Economics (BE) in 2017? Is it past the ‘hype cycle‘ and settling into common usage, or gradually being assigned to the dustbin of once popular ideas? Behavioural Economics is one of those topics that regularly comes up in conversations with clients & about this blog. In fact, I’m reminded it’s one of the topics for which readers asked for more coverage in our latest.. Read More
This week, following another wonderful wedding (my daughter this time), I’ve been thinking about ethnographic research. A variety of circumstances, including the wedding, have meant I’ve reflected on the continued importance of human interaction and the power of observing people. It’s easy, in our increasingly technology-focused world, to assume the future of any industry lies in increasing automation and use of AI to reduce reliance on humans. But, what separates.. Read More
A number of our previous posts are just short blogs posts, with tips for researchers, this time I’ll share longer reflections. In addition to my own (and guest blogger) opinion pieces, some of our past research-related collection includes: Research innovations, new technology and methods Future proofing research plans for 2017 and beyond Risks of tech-led research Innovation that aids Insight Generation But, as promised, this time I’ll share some longer-form.. Read More
Research teams can be mistakenly viewed as simply research buyers or just project managers, for a number of reasons, including a lack of curating a big picture. I’m sure anyone leading a research or customer insight team can relate to the problems of such misconceptions. But, what do I mean by ‘curating a big picture‘? In many ways, this is an extension of the points I previously made on knowledge.. Read More
A review of customer & market research innovations. Looking at blogs, events & reports that can help insight leaders keep up with research innovations.