helping you master customer insight leadership

Customer Insight in 2015 & your predictions for 2016

Now 2015 is nearly over, it seems like a good time to reflect on this year. To help you, I’ve curated a few insight-related “best of…” lists for your delectation. A great number of this sort of list are published on social media around this time of year. Just a few struck me as particularly useful. So, here is a mixture of those looking back and those predicting trends for 2016: My choice of 2015 review.. Read More

Insightful Christmas gifts for the Santa in you

If you’re quick there is still time to order those last-minute insightful Christmas gifts. So, amidst your rushing around for family & friends, what about your Customer Insight team? Well, to make sure they don’t miss out, I’ve been scouring the web of customer insight blogs to bring you these festive suggestions. First and foremost must be the recommendation of Cool Infographics brilliant “DataViz Guide 2015“:

Is your marketing focus as broad as Salesforce?

I must admit I was surprised to be approached by Salesforce with an infographic to share here. My initial reaction was to say no. I assumed it would be sales-focussed and seek to push their product. Sceptically, I also doubted I’d agree with their stats or message within the infographic. Whilst I couldn’t 100% sign-up, to almost anything, there is much to commend this graphic summary. Under the theme of “The.. Read More

Do you know insight guides to help your teams?

After spending time with insurance marketers this week, it was interesting to get back to reading some techie insight guides. With so much media time often given over to hype & over-inflated expectations, it was encouraging to find good examples of practical & realistic online content. Across the world’s of data, analytics & research, there are so many online publications sharing well curated content. Here are a few insight guides that caught my.. Read More

Want to know what the other insurance marketers are doing?

“Insurance Marketing & Distribution Summit Europe 2015” proved to be a great event. There were interesting speakers, a range of topics & plenty of opportunity for interaction. Plus, it was a pleasure to share with this group myself, more on that later. Following previous reviews, of events that were useful for getting close to leaders on whom insight leaders focus less (IT, Digital, CX), I was back with Marketing & Sales… Read More

Can we please just build insight this way?

Do we have to build that here? Can’t we just buy that in? One of the often quoted challenges, faced by Customer Insight leaders, is deciding on the right mix of in-house or outsourced capability. Examples exist of businesses, across multiple sectors, with different successful resourcing models for their insight teams. Some banks have taken advantage of significant investment in-house. Teams of hundreds of analysts across data, database marketing, analytics, modelling &.. Read More