Delighted to have, as our latest guest blogger, Peter Lavers. He is a Customer Experience expert, recognised by Satmetrix (among others) as one of the Top 50 CX & CRM influencers globally. Hope you also enjoy his B2B focus (as a change for this blog)… Customer Insight is just as vital in B2B as it is in B2C, and knowledge is the starting point for our Customer Attuned Assessment (CAA®) methodology, which.. Read More