Following research & data, in our series on awards & forecast trends for 2015, it’s the turn of analytics. Surprisingly, given the level of press attention these days on the topics of Predictive Analytics or Data Scientists, there are few awards dedicated to celebrating excellence in analytics. In most cases data analytics is a sub-category of an award focussed on a wider marketing application, like the prestigious Digitals. This dearth of.. Read More
How to create a Customer Insight Strategy, from an experienced CI leader, covering strategic alignment, operational effectiveness & people leadership.
Following on from our first post about awards & trends for research professionals, this week we turn our attention to data teams. Foundational to holistic customer insight, in the past they have too often been neglected as a cinderella services within the insight department. However, that is changing. The cache of “big data” and momentum for organisations to understand the data they have or even better monetise that asset has meant much.. Read More
Thanks to your voting, we now have some interim results from our poll on where you would focus your 2015 goals for customer insight. Although there have been some votes across many of the categories and all the technical teams, it is interesting that two clear leaders have emerged. Joint top goals for 2015, as voted for by you, are: Improved measurable commercial impact from apply insights Your leadership From a.. Read More
Even though we are still fresh into a new year, it is around this time that we often see a spate of awards and pundits forecasting the key trends for the year. A few of these have caught my eye so I thought I’d share those I think add value. As there are developments in each of the technical disciplines which make up Holistic Customer Insight, it will be a.. Read More
Periodically successive governments impose new rules on businesses without sufficient consultation time to think through the implications or ensure most businesses know what to do. The latest example of this is the new VAT rules applying to the sale of digital products across Europe, which now require the VAT rate of the country of the consumer to be applied irrespective of where the supplier is based. If this has passed.. Read More
Thanks to Jeffrey Slater of Nomacorc for sharing this great YouTube video of Nir Eyal from Stanford University presenting at The Next Web 2014 conference in USA. It is a brilliant exploration of how design can exploit behavioural psychology to the benefit of consumers (the users of products designed to promote habits that are better for their users). Right from the start, the definition of habit as “a behaviour done with little.. Read More