I believe in the importance of data visualisation, both because most people can more readily understand a visual representation than tables of numbers and because it is a useful language with which to communicate not just analysis but story. In other words, the challenge to appropriately visualise data or analysis, encourages the analyst to get closer to insights. Anyway, I’ll blog more on that wider topic another time, for now.. Read More
Good to present at this event on the relevance of Behavioural Economics to the Insurance industry. I’m used to presenting on this theme to marketers but it was interesting to engage with underwriters, brokers and other insurance professionals. The follow-up to this will be an article I’ve written, entitled “Why Behavioural Economics matters for Insurers“, to be published in July’s CII Journal. Plus it afforded us all a fine.. Read More
Many terms in the lexicon of marketing and business are ambiguous at best, misleading at worst. Both old terms like ‘proposition‘ and new ones like ‘big data’ seem to bring more smoke than light. But the lack of clarity that has troubled me most in corporate life is the many meanings of ‘customer insight‘.
Whilst leading the largest customer insight function amongst UK insurers, I was struck how poorly served CI leaders are; in terms of coaching or consultancy support. Compared to my peers in Marketing or Operations, this looks like a real gap in the market. Sure, there was technical training for members of an insight team; be that in analytical software, SQL coding, statistics, data management or research methods. Plus, yes, there is a wealth of.. Read More
I had the pleasure of attending and presenting at this conference. It was an enjoyable and useful event, hosted at etc Venues near St Paul’s, which seems to be a popular location for such events this year. David Reed was as ever a convivial host. For me the stand out presentation was from eBay, a clear message on simplification to manage complexity, that is so relevant in getting from too much data.. Read More