helping you master customer insight leadership

This year’s best Data Visualisations, to inspire you

Well designed data visualisations can be so powerful. They can help simplify the complex, enable leaders to see evidence for a key decision themselves & make the case for the power of analytics. I was reminded of that latter point when listening to Jim Anning, from British Gas Connected Homes (Hive) present in Barcelona. Through a couple of impactful simple visualisations, Jim made the case for the need for Hive.. Read More

Amazing data visualisations, from simple to stunning

This week, the theme of data presentation has struck me again. Have you seen the effort some  are putting into their visualisations or infographics? It’s a real encouragement to see how much more focus this need is receiving. Only a few years ago it seemed all the focus was on the volume of data & breadth of algorithms supported by analysis software. Business users were putting up with poorly designed.. Read More

Improving the impact of your insights with visualisation

Browsing online recently, I’ve come across a number of useful resources to improve your visualisations. We’ve published before on the benefit of Edward Tufte’s data visualisation rules. As well as guidelines, it’s useful to have the right tools for the job. Once your expectations rise above the constraints of MS Office graphing options, it can be daunting to find a tool to help your analysts. Hopefully these few examples help complement our.. Read More

Will you die in the next 5 years?

Once in a while, a piece of public research captures the imagination, resulting in  positive interest and social media buzz. Such is the case with the UK Longevity Explorer created by a Swedish team at Ubble. Knowing how to the engage the press, the results of their research are also nicknamed the “death test“. Having previously shared on the dangers of public research, it is pleasing to have a positive &.. Read More

Get your geek on and enjoy the visuals

For those you who have been asking for more digital specific insights and technical advice, I have been listening. To complement our recent content more focussed on effective insight leadership (see our ongoing ‘3 tips’ series), here are two guest items with a digital and technology emphasis. First up is a post from BraveMedia’s blog, shedding some light on the murky and ever-changing world of Google’s search algorithms, for those challenged with Search.. Read More

3 tips for maximising your Analytics team

Following on from tips for your research and database marketing teams, this week we turn our attention to the 3rd quadrant of customer insight, your analytics team. Given the emphasis of advertising & events for this community, it’s tempting to focus on technical skills. So much social media airtime is given over to new software, coding skills or data solutions, you would think that was all that was needed for effective.. Read More