conversation about maximising value from customer insight

FinTech conference, why your insight matters more than tech (part 2)

Here we continue our two-part series on lessons learnt from #CXC2016 FinTech conference. Hopefully this provides some learning points, not just for those working in Financial Services, but all those in businesses facing disruption from technology & start-ups. To complement part 1, which focussed more on presentations from incumbents or traditional business models, here I’ll share the highlights from a variety of other presenters. I’m pleased to say a number of.. Read More

How do you judge value before attending?

How do you judge if an event is right for you? With all business leaders living such busy lives these days, even free events cost you valuable time to attend, so you need a way to judge value in advance. A helpful trend is the more common practice, recently, of conferences releasing pre-event videos or podcasts. This enables potential delegates to hear speakers, so as to judge value & relevance to them. In preparation for.. Read More

Retailers & Financial Services learning lessons

In recent years, especially since the ‘credit crunch’ recession, it has become common for commentators to look into what Financial Services companies can learn from other industries. These have included Telcos & Retailers among others, with some associated cross-pollination of Marketing leaders crossing sectors (with mixed success). A number of commentators have shared some good points on the lessons FS could learn from Retail. The first I want to share is this article.. Read More

#FromTheCupboard videos

As a quirky teaser campaign prior to #CAI2015, I published a series of short videos. In these I was interviewed by the conference organiser on a variety of topics relevant to that event. In case you missed this genesis of a YouTube channel for Customer Insight Leader, I’m sharing the full series below. I will also be making more use of video in future and once the channel has sufficient content,.. Read More