conversation about maximising value from customer insight

How InsurTech is changing the Insurance Sector, in 10 key trends

Following the, mainly banking, focus of FinTech startups, what is happening in the world of InsurTech? Continuing our month focussed on related technology developments and how they could impact Customer Insight leaders, I’m happy to share another guest post from our friends at Insurance Thought Leadership blog. In this post, Sam Evans, Founder of Eos Venture Partners, shares his top 10 predictions for how InsureTech will continue to develop. He then.. Read More

Which trends for 2017 should data & analytics leaders consider?

Despite the warnings from Tony, I am going to risk sharing viewpoints on trends for 2017 (this time in the world of data & analytics). However, as with our previous collection for research, this is not intended to be a definitive forecast (if that isn’t an oxymoron anyway). Rather, I’m sharing this content in order to prompt topics for data & analytics leaders to consider. So, if you are currently pulling together.. Read More

Leaders, do you need to get with the Uncertainty Zeitgeist?

We are delighted to welcome back Tony Boobier, one of our 15 guest bloggers in 2016, as our first guest writer of 2017. He’s obviously been having a challenging start to the year, worrying about uncertainty & even turning to pondering on our zeitgeist. There is indeed much to worry about, after 2016 & many open questions for leaders. So, Tony’s reflections on planning for your analytics & leadership challenges is.. Read More

How research leaders can be future proofing plans for 2017

As we all settle back into the rhythm of work for 2017, many leaders may worry about future proofing their plans. With so much unforeseen change during 2016, how can leaders better ‘horizon scan’ and prepare for the future? To complement our content on generic leadership topics, in this post I’m going to consider future proofing for research leaders. Here, I mean those leading market/customer/consumer research teams, sometime called ‘Customer.. Read More

What data trends do you predict? No reacting now.

What data trends are you seeing in customer data, information & insight? Guest blogger, Simon Norie from Custerian, returns to Customer Insight Leader to share his thoughts on such data trends: Moving from Management Information to Customer Behaviour We used to simply report what had happened against a target/benchmark. There is still a role for this type of passive, historical measurement as they play a part in ensuring you remain.. Read More

Awards & trends for Analytics 2015

Following research & data, in our series on awards & forecast trends for 2015, it’s the turn of analytics. Surprisingly, given the level of press attention these days on the topics of Predictive Analytics or Data Scientists, there are few awards dedicated to celebrating excellence in analytics. In most cases data analytics is a sub-category of an award focussed on a wider marketing application, like the prestigious Digitals. This dearth of.. Read More

Awards & trends for Data 2015

Following on from our first post about awards & trends for research professionals, this week we turn our attention to data teams. Foundational to holistic customer insight, in the past they have too often been neglected as a cinderella services within the insight department. However, that is changing. The cache of “big data” and momentum for organisations to understand the data they have or even better monetise that asset has meant much.. Read More