conversation about maximising value from customer insight

Data Science programming languages: (3) Resources for Julia

As promised, I’m returning to our series covering data science programming languages, this time-sharing resources for Julia. My first introduction to the Julia language, was mentions at R or Python events, that “the cool kids are writing in Julia these days“. Now, bloggers are always in danger of being on the look out for something topical or trendy, but further investigation revealed that Julia is indeed a useful language with.. Read More

Are your Analytics teams growing & sharing through internal events?

Following Tony’s critique of mega-conference events, I was fortunate enough this week to join a client, at one of their internal events. It was a ‘Data & Analytics Seminar’, focused on increasing knowledge and sharing best practice. Attendees came mainly from Analytics or BI roles, but included a range of experience and technical verses business focus. There was so much to praise about this event. Held in a modern, innovation.. Read More

What topics should CPD, for Customer Insight leaders, cover?

A few different parts, of my practice, periodically remind me about Continuous Professional Development (CPD). As a leadership coach, the co-coaching events or workshops I attend, are counted towards CPD credits for my Association for Coaching membership. As an Institute of Direct & Digital Marketing member & marker, I also get annual reminders to register any personal development activities over the year. Plus, I am regularly mailed by the Institute of.. Read More

Developing that vital Domain Knowledge in your analysts

How do you develop domain knowledge in your analysts, so their data usage, interpretation & recommendations make sense? I’ve mentioned in a previous post, about the difficulties of offshoring analytics, how vital domain knowledge can be. Yet, I find most articles or speakers focus on your need to develop new technology skills (like mastering the latest ‘en vogue‘ coding language). Akin to the greater importance of softer skills in analysts,.. Read More

Where should your firm focus for 21st century growth?

Having spent a number of weeks speaking at, or chairing, various industry events – I’ve become aware how much focus there is on technology. FS firms in particular appear nervous about rise of FinTech/InsTech & convinced they should focus on digital & technology for growth. Is that right? Does success & sustainable growth come from that focus? In response, I want to share a two-part blog post, based on a.. Read More

What are your goals for Customer Insight success in 2016?

It’s that time again, when we ask for your goals for Customer Insight success this year. Last year, you voted fairly consistently for two priorities to deliver in 2015. First, was a measurable commercial difference in your business that could be attributed to Customer Insight, e.g. demonstrate value-add. Second, was to make time for your own leadership development, or as Stephen Covey would put it, “Sharpen the Saw”. Both these made good.. Read More

Are softer skills for analysts being neglected?

Are you neglecting the development of softer skills in your analysts? Talking to Customer Insight Leaders recently, including at the very pleasant DataIQ Talent Awards, it would seem they are. When sharing the experience of Laughlin Consultancy, that training for analysts in softer skills is our most popular service this year, all these leaders are not surprised and agree they are needed. If there is such widespread support for the idea, why.. Read More