helping you master customer insight leadership

When should your teams do different work? Follow this research

When

As we focus on developing your teams, I’m delighted to share why you need to focus on when? In his latest book, renowned business writer Daniel Pink, shares his extensive research on timing. In “When: The Scientific Secrets of Perfect Timing”, he makes a convincing case for us all to focus more on when to do different tasks. Despite being deeply researched, sharing evidence from a wide range of sectors,.. Read More

Event based Marketing and why GDPR makes it more important

event based marketing

This week, I had opportunity to lecture at the Royal Institute. Ok, not really lecture, but share advice on event based marketing. I may not have fulfilled a pipe-dream to give a Christmas Lecture at the Royal Institute, but it was a fascinating time. Over 40 of us were gathered there for another breakfast briefing sponsored by My Customer and Royal Mail Data Services (RMDS). Compared to previous breakfasts, this briefing.. Read More

What did you think about after your wedding?

Enjoying the emotions of the event of my second son’s wedding, last Saturday, was the highlight of our family’s year. After the drama of the ceremony (including the comedy of a fire alarm that wouldn’t give up), we enjoyed great food at the reception, moving speeches and then the joys of drink & dancing into the wee small hours. Everyone agreed it was a great day with brilliant weather. Reflecting.. Read More