helping you master customer insight leadership

How a book can help you, ask a more beautiful question, and why that matters

More beautiful question

Books can help you do many things better, including asking a more beautiful question. If that sounds intriguing, so is the benefit that guest blogger William Buist has gained from this book. It’s a pleasure to welcome William back. You may recall that he has blogged for us here before, on topics including GDPR/external change and physical environments.

Are you & your analysts planning for Deep Work in 2018?

deep work

As you plan your approach to 2018, are you protecting time for ‘Deep Work’? If you haven’t come across that phrase, it was coined by my latest recommended book. In “Deep Work“, author Cal Newport makes a great case for the importance of better concentration. He diagnoses our current malaise. Full of distractions from our phones/tablets/computers/connected devices, we fail to focus. Cal is an associate professor of Computer Science, at.. Read More

Book Review: Time to Think by Nancy Kline

time to think

Do you have time to think in your leadership role? I first read this book over a decade ago, but it made such an impact that I have kept coming back to it over the years. It is not specifically about customer insight, although it’s implications for how to create a ‘thinking environment‘ should be of interest to researchers and those designing customer experiences. However, for me the biggest lessons.. Read More