helping you master customer insight leadership

When a Customer Wins, Nobody Loses… no, honestly

customer wins

Continuing our month focussed on book recommendations, let me share one about how the Customer Wins. These topics are not disconnected from last month’s GDPR topic. As we’ve shared before GDPR should be a positive customer benefit. As well as being a business benefit, when approached in the right way, GDPR is at root about empowering people/customers. But, more widely, all is still not well in the CX garden. Despite.. Read More

How can you make your customer research faster? Should you?

research faster

“Why can’t you get me that research faster?” That is perhaps the most common challenge I hear is faced by research leaders. I pointed out, in a post of ‘research as fashion‘, that a common theme in case studies, was the challenge to get research faster. So, as promised, this post will share a number of relevant posts and resources on that topic. Let me first state that faster is.. Read More

The average week of a Data Scientist, hearing from one on what they do

average week of a data scientist

As we come to the end of a month, focussed on Data Science, lets hear about the average week of a Data Scientist. On this blog, we seek to get past the spin & platitudes of much advertising on data science. So, I’m delighted to bring you a new guest blogger, to share his reality. Chris Bose is a Data Scientist, running a small technical PR company, In Press PR. As.. Read More

IoT automation part 2: how to automate decisions, using 4 building blocks

Continuing our two-part series, on automating Internet of Things (IoT) applications, we turn how you can automate decisions. I’m delighted to welcome back, guest blogger Akeel Attar. As Akeel shared last time, automating IoT applications requires more than just Decision Science. There is a key role for business rules and the elicitation of human expert knowledge. But many businesses, see the real potential of AI and IoT, as the potential.. Read More

Why automating IoT needs rule elicitation, not just Data Science

Focusing on how to design & develop your teams, this month, reminded me of rule elicitation work I did over 20 years ago. We have previously focussed on the breadth of skills, including different technical skills, needed within an analytics team. As well as the modern passion for new role titles (Data Engineer, Data Journalist etc), it can be worth learning from the past. Back in the early 1990s, I.. Read More

2018 technology trends for leaders to consider, looking inside

Following on from our post on technology trends for leaders to consider, based on consumers, let’s look inwards. By that, I mean let’s consider both the needs of today’s organisations & technical innovations less visible to consumers. In this post, we will update you on progress with blockchain. You may recall, our posts explaining this & asking the key questions for analytics leaders. We will also consider how AI can.. Read More

Technology trends to consider in your insight planning for 2018

Regular readers of this blog will know that we don’t usually focus on technology trends. One of the insights this blog is sharing is the importance of the human elements of customer insight & analytics. Leadership skills, softer skills, CPD and human context all matter hugely, to customer insight generating value for organisations. However, at this time of year, with so much material being shared on technology trends & futurology,.. Read More