helping you master customer insight leadership

Are you ready for Behavioural Research? Ask yourself these questions.

behavioural research

This month, we will return to the topic of research, starting with behavioural research. As we discussed, when sharing posts on Behavioural Economics, behavioural biases cast doubt on self report. If people aren’t aware of their behavioural biases, can you trust survey results or focus groups? The answer is more nuanced, due to other advances in research design. But, such concerns have caused some to refocus research effort on behavioural.. Read More

2018 technology trends for leaders to consider, looking inside

Following on from our post on technology trends for leaders to consider, based on consumers, let’s look inwards. By that, I mean let’s consider both the needs of today’s organisations & technical innovations less visible to consumers. In this post, we will update you on progress with blockchain. You may recall, our posts explaining this & asking the key questions for analytics leaders. We will also consider how AI can.. Read More

Technology trends to consider in your insight planning for 2018

Regular readers of this blog will know that we don’t usually focus on technology trends. One of the insights this blog is sharing is the importance of the human elements of customer insight & analytics. Leadership skills, softer skills, CPD and human context all matter hugely, to customer insight generating value for organisations. However, at this time of year, with so much material being shared on technology trends & futurology,.. Read More

Research innovations, embracing new technology and methods

As our focus returns to Customer Research, here is a quick review of research innovations on show across the world. Previous posts have highlighted that although Data Science might get all the press for innovation, in fact many technological & methodological innovations are happening in the world of market & consumer research. Recent months have focussed on technological innovations (like blockchain), data science & data visualisation. As well as balancing.. Read More

FinTech conference, why your insight matters more than tech (part 2)

Here we continue our two-part series on lessons learnt from #CXC2016 FinTech conference. Hopefully this provides some learning points, not just for those working in Financial Services, but all those in businesses facing disruption from technology & start-ups. To complement part 1, which focussed more on presentations from incumbents or traditional business models, here I’ll share the highlights from a variety of other presenters. I’m pleased to say a number of.. Read More