helping you master customer insight leadership

Loving your team, how can you do that as a leader?

On this most romantic of days, have your thoughts turned to how you could express loving your team? Happy Valentine’s Day to all our readers (or Ash Wednesday, if you’re more focussed on the start of Lent). However you celebrate today, I hope you can enjoy it & also have time to reflect. Please don’t misunderstand the title of this post, I am not talking about romantic engagement with your.. Read More

When should your teams do different work? Follow this research

As we focus on developing your teams, I’m delighted to share why you need to focus on when? In his latest book, renowned business writer Daniel Pink, shares his extensive research on timing. In “When: The Scientific Secrets of Perfect Timing”, he makes a convincing case for us all to focus more on when to do different tasks. Despite being deeply researched, sharing evidence from a wide range of sectors,.. Read More

How to manage virtual teams well, using 6 key leadership behaviours

Sitting in the comfortable coffee lounge, of a modern glass skyscraper in Canary Wharf, our conversation turned to virtual teams across India. Despite an enviable view across London, the challenges of my guest stretched across the world. He sighed as I raised the topics of how to get virtual teams to work together effectively. It seems his challenges are all too common. As I speak with analytics & insight leaders,.. Read More

Designing analytics teams, some options and advice to consider

Many of my recent ‘coffee conversations’, with leaders, have focussed on designing analytics teams. It sounds like many of you are wrestling, with how to design & resource the team you need, for 2018 and beyond. For that reason, as the days begin to lengthen & we can start to dream of spring, we will focus on teams. Our theme for this month is designing and developing your teams. In.. Read More

Beyond the coding, here are some personal Data Science stories

I hope you’ve found this month’s Data Science content to be useful, as I’d also like to share with you some personal Data Science stories. To complement the technical resources I’ve shared recently, it’s important to also focus on the people side. Customer Insight Leader exists to encourage and inform more holistic customer insight leaders, covering the disciplines of data, analytics & research, as well as the requisite leadership skills… Read More

Do you treat your employees like customers?

Sometimes a determined focus on Customers & Insight can cause us to take our ‘eye of the ball‘ with regards to colleagues or employees. Well, you may not have made that mistake, but I’ve certainly done so in the past. In the busyness of achieving our insight goals, it was too easy to forget about employee insight or take action to address their concerns. For that reason, it was good to.. Read More

3 tips for maximising your Analytics team

Following on from tips for your research and database marketing teams, this week we turn our attention to the 3rd quadrant of customer insight, your analytics team. Given the emphasis of advertising & events for this community, it’s tempting to focus on technical skills. So much social media airtime is given over to new software, coding skills or data solutions, you would think that was all that was needed for effective.. Read More