helping you master customer insight leadership

2018 Annual Reader Survey results – how did we do in 2017?

Thanks to all our newsletter subscribers, who participated in our 2018 annual reader survey. Time to see, if this blog is still achieving the positive feedback, provided on 2016 content. This is the opportunity that we take, each January, to check-in with you. After all, we can’t preach a message of customer insight being so key & never research our own customers! Seriously, this site exists to help Customer Insight.. Read More

Reflecting on your progress in 2017, learning to set the right goals for 2018

During the first week of this New Year, there’s still time to reflect on your progress in 2017. I hope our latest posts on goal setting for 2018 (and specific goals) have been useful. It is well worth taking time, to hone the right goals for this year, including spreading delivery across quarters. But, before finalising what to set as your new goals, have you taken time to learn from.. Read More

Results of survey for Data Insight Leaders Summit 2017

During our month focussed on research, it seems appropriate to share with you my latest research for Data Insight Leaders Summit 2017. This annual survey is the second of its kind and is published as part of the run-up, to the Data Insight Leaders Summit 2017, in Barcelona on 18-19 October.  A great conference that I will again have the privilege of chairing this year; you may recall my brief.. Read More

Working towards the Virtuous Cycle: latest research on trust & data sharing

Last week, after a very tasty bacon butty, I was sharing on the topics of Trust, Data Sharing & Identity Management, working towards recommending a Virtuous Cycle of improvement. All in the fine surroundings of the Royal Institute. It’s been a pleasure this year to partner with MyCustomer.com, to deliver a number of breakfast briefings. This one was more substantive, as it was also to reveal the findings of my latest.. Read More

How big is your toolbox? More analytics methods to try

Given the interim results of our recent survey, I thought it might be helpful to share some content; on less common analytics methods & applications. It was striking, when looking at those early results, that certain uses of analytics methods were rarer than expected. So, using that as my initial challenge, I’ve been trawling the wealth of analytics blogs (to see who is sharing relevant content that might help). Here are.. Read More

How do you benchmark on our latest analytics poll?

This month we will focus more on analytics. Following last year’s analytics poll, concerning which software you use, this time we turn to the topic of what you do with it. Akin to the different interpretations of what “Customer Insight” means, I find different leaders focus on different types of analytics to guide their businesses. Even if we focus on analytics to inform marketing, there is a growing array of.. Read More

Are you embarrassed about your election polls?

What a night the 2015 general election was! Surprises for a number of parties, with the shock of the exit polls right at the start of the night. Such disbelief at first, Paddy Ashdown has a hat to eat. As results began to come in & those exit polls were vindicated, it became clear the polling during campaign had got it badly wrong. When as experienced a pollster as Peter Kellner.. Read More