conversation about maximising value from customer insight

Results of survey for Data Insight Leaders Summit 2017

During our month focussed on research, it seems appropriate to share with you my latest research for Data Insight Leaders Summit 2017. This annual survey is the second of its kind and is published as part of the run-up, to the Data Insight Leaders Summit 2017, in Barcelona on 18-19 October.  A great conference that I will again have the privilege of chairing this year; you may recall my brief.. Read More

Working towards the Virtuous Cycle: latest research on trust & data sharing

Last week, after a very tasty bacon butty, I was sharing on the topics of Trust, Data Sharing & Identity Management, working towards recommending a Virtuous Cycle of improvement. All in the fine surroundings of the Royal Institute. It’s been a pleasure this year to partner with MyCustomer.com, to deliver a number of breakfast briefings. This one was more substantive, as it was also to reveal the findings of my latest.. Read More

How big is your toolbox? More analytics methods to try

Given the interim results of our recent survey, I thought it might be helpful to share some content; on less common analytics methods & applications. It was striking, when looking at those early results, that certain uses of analytics methods were rarer than expected. So, using that as my initial challenge, I’ve been trawling the wealth of analytics blogs (to see who is sharing relevant content that might help). Here are.. Read More

How do you benchmark on our latest analytics poll?

This month we will focus more on analytics. Following last year’s analytics poll, concerning which software you use, this time we turn to the topic of what you do with it. Akin to the different interpretations of what “Customer Insight” means, I find different leaders focus on different types of analytics to guide their businesses. Even if we focus on analytics to inform marketing, there is a growing array of.. Read More

Are you embarrassed about your election polls?

What a night the 2015 general election was! Surprises for a number of parties, with the shock of the exit polls right at the start of the night. Such disbelief at first, Paddy Ashdown has a hat to eat. As results began to come in & those exit polls were vindicated, it became clear the polling during campaign had got it badly wrong. When as experienced a pollster as Peter Kellner.. Read More

Celebrate the Health Survey for England 2013

Over the last couple of days there has been plenty of media coverage as to what the results of this health survey mean. The BBC in particular has debated whether it shows ‘more pill popping’ as a poor substitute for healthier lifestyles, or more ‘treatment where needed’ to prevent more serious conditions. However, from a Customer Insight perspective, there is something else to celebrate here. That is the continued existence.. Read More

Poll: What do you see?

To provide a research basis for the content included in this blog, I am asking all customer insight leaders who visit this site to complete the short survey below. Knowing the scope of your roles and your views as to the true breadth of ‘customer insight’ will enable me to ensure that I balance the content published here to better suit your interests. I will of course share the results,.. Read More