conversation about maximising value from customer insight

Mango share some keys to Data Science readiness

Following on from our series on programming languages, I’m delighted to introduce a guest post on Data Science readiness. Having the strategy or aspiration to make use of Data Science is one thing, executing it effectively is another. Too many businesses I know have hired data scientists without really knowing what to do with them or what they need to succeed. So, I’m pleased to introduce a new guest blogger… Read More

Where should your firm focus for 21st century growth?

Having spent a number of weeks speaking at, or chairing, various industry events – I’ve become aware how much focus there is on technology. FS firms in particular appear nervous about rise of FinTech/InsTech & convinced they should focus on digital & technology for growth. Is that right? Does success & sustainable growth come from that focus? In response, I want to share a two-part blog post, based on a.. Read More

5 things sailing can teach you as an entrepreneur

Our second guest post, following a conversation about leadership with Paul Carroll, shares lessons for your leadership role as an entrepreneur. Coming once more from Paul’s talented pool of experts, writing for InsuranceThoughtLeadership.com, our latest guest blogger is Michael de Waal. He founded & leads a global software provider, so knows a thing or two about entrepreneurship. To make things more interesting, for all types on leaders, Michael is also a sailor (cue.. Read More

How will you resource your insight team this year?

Continuing our January theme of goals & planning, how will you resource people to do the work? Amidst the merry-go-round of new business objectives, targets & budget allocation that can keep many a leader busy in January, there is the question of who? Who will do the work? Probably accompanied by how many people will there be in my team and do they have the skills & motivation they need? At.. Read More

(Not) Just the ticket for a virtuoso performance

In “A Virtuoso Customer Experience Performance“, our guest blogger Gerry Brown shares insights from his experience at the Royal Albert Hall. Elgar’s iconic Pomp and Circumstance March is one of the high points of the Last Night of the Proms. It celebrates a triumphal end to the Promenade Concerts in London for another year. The dictionary definition for Pomp and Circumstance is “a splendid celebration with ceremony and fuss”, but.. Read More

Out and about with Insight Leaders like you

What are others doing? Am I the only one struggling with this problem? Do they know something I don’t?   These are the kind of questions & doubts that can plague today’s leaders. Perhaps especially those working in a less widely understood area like Customer Insight. So, let’s peer behind the curtain and see what some other leaders say… Meeting different Customer Insight leaders is always a great opportunity to.. Read More

Creating a Customer Insight Strategy

Too few companies have a Customer Strategy, let alone a Customer Insight (CI) Strategy. At least, that’s my experience. In fact many business strategies that I’ve seen, which seek to pepper their presentation with customer language, if you look closer are really channel strategies or product strategies – reflecting the current silos in that business. This is unfortunate, as most CEOs would acknowledge the critical importance of their business understanding,.. Read More