conversation about maximising value from customer insight

Data Insight Leaders Summit 2017 Day One – a debrief

After a pause in blogging, for a much-needed holiday, I’ve returned with a debrief from day one of Data Insight Leaders Summit 2017. It’s a joy to be back out in Barcelona chairing the second incarnation of this very useful  annual event. A gathering of over 100 data insight leaders from across UK & Europe, spending time together sharing their experience. As I said to delegates this morning, one of the.. Read More

Analytics are the new Weapons Guidance Systems (part 2)

Analytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers. You may recall that, in his first post, Peter made the case for data being the new marketing battleground. He argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value of data. Value that’s often hidden in inaccessible.. Read More

Customer Data: Is it the new Marketing Battleground?

Data and analytics are being called the new marketing battleground. Indeed, many experienced marketers are rushing to brush up on their technical knowledge. So, continuing our focus on applications of data & analytics, I’m delighted to welcome back Peter. Peter Lavers is Director of WCL and Customer Attuned. He is also regularly recognised as one of the top CX experts and influencers today. Time flies by and surprisingly, it’s almost.. Read More

Mango share some keys to Data Science readiness

Following on from our series on programming languages, I’m delighted to introduce a guest post on Data Science readiness. Having the strategy or aspiration to make use of Data Science is one thing, executing it effectively is another. Too many businesses I know have hired data scientists without really knowing what to do with them or what they need to succeed. So, I’m pleased to introduce a new guest blogger… Read More

Where should your firm focus for 21st century growth?

Having spent a number of weeks speaking at, or chairing, various industry events – I’ve become aware how much focus there is on technology. FS firms in particular appear nervous about rise of FinTech/InsTech & convinced they should focus on digital & technology for growth. Is that right? Does success & sustainable growth come from that focus? In response, I want to share a two-part blog post, based on a.. Read More

5 things sailing can teach you as an entrepreneur

Our second guest post, following a conversation about leadership with Paul Carroll, shares lessons for your leadership role as an entrepreneur. Coming once more from Paul’s talented pool of experts, writing for InsuranceThoughtLeadership.com, our latest guest blogger is Michael de Waal. He founded & leads a global software provider, so knows a thing or two about entrepreneurship. To make things more interesting, for all types on leaders, Michael is also a sailor (cue.. Read More

How will you resource your insight team this year?

Continuing our January theme of goals & planning, how will you resource people to do the work? Amidst the merry-go-round of new business objectives, targets & budget allocation that can keep many a leader busy in January, there is the question of who? Who will do the work? Probably accompanied by how many people will there be in my team and do they have the skills & motivation they need? At.. Read More