conversation about maximising value from customer insight

Curating a Big Picture, why research teams need to learn how

Research teams can be mistakenly viewed as simply research buyers or just project managers, for a number of reasons, including a lack of curating a big picture. I’m sure anyone leading a research or customer insight team can relate to the problems of such misconceptions. But, what do I mean by ‘curating a big picture‘? In many ways, this is an extension of the points I previously made on knowledge.. Read More

Do you have your insight reading list ready for the beach?

With last night possibly having been the hottest on record for the UK, I’m too tired & toasted to write a long post. Lucky readers I hear you cry 😉 Instead, here is a collection of blog posts I’ve found interesting today. Ones that should help customer insight leaders expand their own reading list. Hope it helps, even if you don’t get to the beach to read today. Storytelling First,.. Read More

Do the stories, you tell your business, inspire?

Ten years ago, in 2005, a group of people working in the field of knowledge management across UK & USA, coined the phrase ‘narrative leadership‘. So was born what might appear another fad in the field of leadership. Plenty of books were written & conferences attended. But, once the dust had settled, and HBR et al were talking about other topics, positive progress had been made. More CEOs made use of stories.. Read More

Analysts as storytellers

I wonder how many of you value storytelling as one of the most valuable skills in your analysts or data scientists. Do you? Even writing that it seems a strange thing to say, almost an oxymoron for such quantitative roles. Surely you can’t expect these specialists to also master the humanities? However, as I look back over the pieces of analysis which have driven most change in the businesses I’ve served,.. Read More