helping you master customer insight leadership

Stakeholder Engagement – lessons for leaders from project management

At the end of another month, there is just time for one more post on stakeholder engagement. The change of term from stakeholder management is deliberate. As we welcome back frequent guest blogger Tony Boobier. In this post, Tony shares his relevant experience from the world of project management. Which stakeholders matter? How do you find them? What is the difference between stakeholder engagement & stakeholder management? Over to Tony.. Read More

How to create a Stakeholder Map and why you need one

Do you have a stakeholder map? Is it up-to-date and do you use it? Those questions frequently come up when I’m working with clients. In either training or coaching, the need to ‘know your stakeholders‘ is a common one. It’s not surprising that it matters. Today’s businesses are more complex than ever. Plus, it’s not enough for insight or analytics leaders to generate insights, they need to be able to.. Read More

Lessons from Brexit letter, for insight leaders’ influencing

You might be sick of wall-to-wall Brexit coverage on the news, but I think there are lessons to learn from Theresa May’s letter to Donald Tusk. Lessons for analytics leaders needing to influence their senior stakeholders. Both my own experience in that role, and work with our clients, has taught me that analytics leaders need to be able to communicate in more than just impressive Powerpoint decks. Despite the emphasis.. Read More