conversation about maximising value from customer insight

Stakeholder Segmentation: Why you need one and video personas

Do you have a stakeholder segmentation? Had you even considered the need for one? Perhaps you think segmentations are just for customers or other parties external to your business. Does creating one for your key stakeholders sound like ‘over engineering‘? I’ve heard that response before. Yet, in this post I’ll make the case for how a stakeholder segmentation can help. I’ll also provide an example of one option, a simple.. Read More

How to create a Stakeholder Map and why you need one

Do you have a stakeholder map? Is it up-to-date and do you use it? Those questions frequently come up when I’m working with clients. In either training or coaching, the need to ‘know your stakeholders‘ is a common one. It’s not surprising that it matters. Today’s businesses are more complex than ever. Plus, it’s not enough for insight or analytics leaders to generate insights, they need to be able to.. Read More

Securing buy-in for Customer Insight, to overcome under-investment

Already, this autumn, I’ve had opportunity to meet & work with a variety of customer insight leaders. All of them, in different contexts, struggle with the need to secure buy-in to the potential of customer insight for their business. So, hopefully, it will help others to capture some of our thinking & achieve action in response. These insight leaders come from different sectors & are working within businesses with different.. Read More

Can Insight Leaders learn from project failures?

9 out of 10 projects fail, according to BCG. How are your projects going? Last week I was fortunate to attend an Institute of Directors’ Business Breakfast, being hosted by Dotted Eyes. The topic was “IT for non-IT directors” and focussed on how to improve the effectiveness of your projects. This was achieved through the metaphor of a safari and different big beasts to beware of through the project lifecycle. At first.. Read More