helping you master customer insight leadership

Learning about Blockchain and relevance to Analytics leaders (part 2)

Continuing our two-part series, learning about Blockchain and relevant lessons learnt from attending #CityChain17 event. As mentioned in our first post, this event was organised by MBN Solutions and held at IBM’s spacious SouthBank offices (which offer great views across the Thames on a sunny day). Following the morning sessions, covered in part one, our next speakers focussed more on applying the technology in your business. So, here are some more.. Read More

Can we please just build insight this way?

Do we have to build that here? Can’t we just buy that in? One of the often quoted challenges, faced by Customer Insight leaders, is deciding on the right mix of in-house or outsourced capability. Examples exist of businesses, across multiple sectors, with different successful resourcing models for their insight teams. Some banks have taken advantage of significant investment in-house. Teams of hundreds of analysts across data, database marketing, analytics, modelling &.. Read More

Your Barriers to maximising the value of your Customer Insight

Interestingly, the interim results from our recent  poll on barriers to realising value, are revealing that there isn’t one most common barrier to maximising the value of your customer insight. Instead, your votes have identified 7 equally likely barriers. Perhaps it really is, as Proverbs puts it, “the little foxes who spoil the vineyard”. They say a problem shared is a problem halved, so hopefully it helps you to understand the.. Read More

Poll: What do you see?

To provide a research basis for the content included in this blog, I am asking all customer insight leaders who visit this site to complete the short survey below. Knowing the scope of your roles and your views as to the true breadth of ‘customer insight’ will enable me to ensure that I balance the content published here to better suit your interests. I will of course share the results,.. Read More

Event: Forrester Customer Insights Council 2014

In May 2014, I attended this council run by Forrester Research. For those not familiar with Forrester they are one of the biggest global research firms providing independent advice on technology and suppliers (another being Gartner). Unlike Gartner, I have always found Forrester to be more open to focussing on business decision makers and the technology needs of Marketing, Operations and Insight leaders. Gartner has some very able thinkers (including Ed Thompson.. Read More