helping you master customer insight leadership

Customer Segmentation in a Cognitive Computing age

As a break between my event reporting, lets return to the theme of customer segmentation. I’ve written recently about the benefit of segmenting your key stakeholders & previously on different approaches to segmentation. To give a different perspective and useful real world experience, I’m delighted to welcome back guest blogger Peter Lavers. Having returned from the SAS Analytics event that he referenced in his militaristic analytics posts, Peter is now.. Read More

Stakeholder Segmentation: Why you need one and video personas

Do you have a stakeholder segmentation? Had you even considered the need for one? Perhaps you think segmentations are just for customers or other parties external to your business. Does creating one for your key stakeholders sound like ‘over engineering‘? I’ve heard that response before. Yet, in this post I’ll make the case for how a stakeholder segmentation can help. I’ll also provide an example of one option, a simple.. Read More

Useful event for Customer Analytics leaders, a quick debrief

This week I had the opportunity to attend an event for Customer Analytics & Insight leaders. Run by CACI, in London, it proved to be a good opportunity to catch-up with others’ perspectives. Reassuringly, the agenda designed for this audience, focussed on many familiar topics from this blog. It was also free to attend & very popular, so worth considering in future. There were a mixture of CACI and external.. Read More

Enjoying printed insight magazines on planes & trains

With lots of business travel this week & last, together with having already recently authored a detailed post on Brexit letter, I’ve decided to take it easier this time. Based on my reading while travelling, here is a review of a few articles from printed magazines that I found helpful. I’ve previously sung the praises of listening podcasts (which I find particularly useful while driving on business) and insight newsletters (that.. Read More

What are the questions that insight leaders today want answered? (part 2)

This post concludes our two-part series, on the questions that insight leaders raised, at DataIQ Discussion 2017 event. I hope you found part one, helpful. There we focussed on topics including: measuring your impact breaking through cultural barriers best organisational design tools needed by insight teams executing your insights (driving action as a result) Those certainly were hotly debated topics, that appeared relevant to everyone around the table. All those topics.. Read More

FinTech conference, why your insight matters more than tech (part 2)

Here we continue our two-part series on lessons learnt from #CXC2016 FinTech conference. Hopefully this provides some learning points, not just for those working in Financial Services, but all those in businesses facing disruption from technology & start-ups. To complement part 1, which focussed more on presentations from incumbents or traditional business models, here I’ll share the highlights from a variety of other presenters. I’m pleased to say a number of.. Read More

How big is your toolbox? More analytics methods to try

Given the interim results of our recent survey, I thought it might be helpful to share some content; on less common analytics methods & applications. It was striking, when looking at those early results, that certain uses of analytics methods were rarer than expected. So, using that as my initial challenge, I’ve been trawling the wealth of analytics blogs (to see who is sharing relevant content that might help). Here are.. Read More