helping you master customer insight leadership

Fantastic Data Beasts and where to find them, plus what to pay them

What are Data Beasts? Well, a topical idea, I was delighted to have, as another contribution from Francesco Corea. Francesco is currently a leading AI blogger, after many years as a consultant & advisor. We last heard from him with his review, of the InsureTech sector. In this post, Francesco shares, his perspective, on what it takes to be a good Data Scientist & how to become one. It’s interesting.. Read More

Analytics are the new Weapons Guidance Systems (part 2)

Analytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers. You may recall that, in his first post, Peter made the case for data being the new marketing battleground. He argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value of data. Value that’s often hidden in inaccessible.. Read More