conversation about maximising value from customer insight

Beyond the coding, here are some personal Data Science stories

I hope you’ve found this month’s Data Science content to be useful, as I’d also like to share with you some personal Data Science stories. To complement the technical resources I’ve shared recently, it’s important to also focus on the people side. Customer Insight Leader exists to encourage and inform more holistic customer insight leaders, covering the disciplines of data, analytics & research, as well as the requisite leadership skills… Read More

The state of Behavioural Economics in 2017, your handbook

What is the state of Behavioural Economics (BE) in 2017? Is it past the ‘hype cycle‘ and settling into common usage, or gradually being assigned to the dustbin of once popular ideas? Behavioural Economics is one of those topics that regularly comes up in conversations with clients & about this blog. In fact, I’m reminded it’s one of the topics for which readers asked for more coverage in our latest.. Read More

Data Visualisation tweets: Top Nine experts to follow on Twitter

As promised in an earlier post, sharing recommended blogs, it’s time to move onto data visualisation tweets. In this post, I’m going to recommend some Data Visualisation experts to follow on Twitter, both because of their own content and the wider resources they curate and share. I hope you found the previously recommended blogs useful. If you are serious about improving your (or your team’s) data visualisation skills, I would.. Read More

Understanding Data Science & how to develop your Data Scientists

In previous posts we have cautioned against assuming you need a Data Scientist. With so much hype still surrounding the term, leaders confess to as much confusion as any clear strategy as to how to use such a capability. However, creation of Data Science teams continues at a pace & plenty of graduate analysts are now starting their career saddled with the label of data scientist. Given this obvious need.. Read More

More people are realising Customer Insight needs Leadership

One of the regular comments made about this blog, is that we focus on leadership & coaching as well as the more technical aspects of Customer Insight. Mostly this is mentioned as a compliment. Leaders especially value a focus on their role & ideas on professional development. Following on from the positive feedback in our latest reader survey, it feels like a real privilege to be trusted in providing such.. Read More

This year’s best Data Visualisations, to inspire you

Well designed data visualisations can be so powerful. They can help simplify the complex, enable leaders to see evidence for a key decision themselves & make the case for the power of analytics. I was reminded of that latter point when listening to Jim Anning, from British Gas Connected Homes (Hive) present in Barcelona. Through a couple of impactful simple visualisations, Jim made the case for the need for Hive.. Read More

How to reboot your thinking after a summer vacation

Do you have plans for events to attend this autumn? Are they ones that will help you stay on top of the developments in Customer Insight broadly, or Data & Analytics in particular? How will you reboot your thinking after a relaxing break in the sun? If you don’t yet have plans for that ‘back to school‘ time, after summer holidays, we can help. Customer Insight Leader is going to be looking.. Read More