conversation about maximising value from customer insight

How research leaders can be future proofing plans for 2017

As we all settle back into the rhythm of work for 2017, many leaders may worry about future proofing their plans. With so much unforeseen change during 2016, how can leaders better ‘horizon scan’ and prepare for the future? To complement our content on generic leadership topics, in this post I’m going to consider future proofing for research leaders. Here, I mean those leading market/customer/consumer research teams, sometime called ‘Customer.. Read More

Festive Insight pickings – some seasonal content to get you in the mood

I don’t know about you, but it’s beginning to feel a lot like Christmas here (with rain instead of snow). So, I thought it was time for a more light-hearted collection of festive insight content. My original motivation was to find some potential present recommendations for your insight team, as I did last year. But, to be frank, I’ve left that a bit late. So, assuming you are still sober enough.. Read More

Where should your firm focus for 21st century growth?

Having spent a number of weeks speaking at, or chairing, various industry events – I’ve become aware how much focus there is on technology. FS firms in particular appear nervous about rise of FinTech/InsTech & convinced they should focus on digital & technology for growth. Is that right? Does success & sustainable growth come from that focus? In response, I want to share a two-part blog post, based on a.. Read More

Whose afraid of the big bad US election pollsters?

Many column inches of newspapers this week have been filled with diagnosis of what went wrong with polls predicting US election outcome. Why were most media outlets, most polls predicting a Clinton win. More relevantly to this blog, should it actually matter to Customer Insight leaders. I believe some of the lessons that can be learnt from this & other recent failures are very relevant for insight leaders. There are.. Read More

How to understand your customers’ mobile mind shift

When I first received a copy of this book, when it was published in 2014, I didn’t think it would be so relevant. Understanding a ‘mobile mind shift‘ sounded like just a fancy way of presenting advice for e-commerce leaders working on moving to mobile. Now, having read this engaging work, I can see how relevant it is to all business leaders (including customer insight leaders). There is much more to think.. Read More

Do you have coaching advice to guide your approach?

Business travel has been the theme of this week (so podcasts have been used of course). Enjoying sunny days in Cardiff, London & Edinburgh. So, I’m returning to sharing other useful online content. With our current monthly focus on leadership development, through coaching & mentoring, I’ve been searching cyber space for coaching advice worth sharing. I kept in mind common questions or objections I’ve heard; whenever I raise the topic of leadership.. Read More

Do you have your insight reading list ready for the beach?

With last night possibly having been the hottest on record for the UK, I’m too tired & toasted to write a long post. Lucky readers I hear you cry 😉 Instead, here is a collection of blog posts I’ve found interesting today. Ones that should help customer insight leaders expand their own reading list. Hope it helps, even if you don’t get to the beach to read today. Storytelling First,.. Read More