helping you master customer insight leadership

How can you make your customer research faster? Should you?

research faster

“Why can’t you get me that research faster?” That is perhaps the most common challenge I hear is faced by research leaders. I pointed out, in a post of ‘research as fashion‘, that a common theme in case studies, was the challenge to get research faster. So, as promised, this post will share a number of relevant posts and resources on that topic. Let me first state that faster is.. Read More

Why consumer research is like fashion, and the role of your staples

research is like fashion

I didn’t realise consumer research is like fashion, but a webinar helped me see it & value “old staples“. Given topical concerns, about gender balances in work, it was interesting to experience a female bias. Joining a useful webinar, hosted by Quirks and with speakers from 2020 Research, I began to feel out-of-place. Our hosts were women (I’d say younger, but most people are beginning to feel younger to me).. Read More