helping you master customer insight leadership

7 books for Market Researchers, as diverse as their interests

Books for market researchers

On this blog we’ve recommended books for analysts, so here are 7 books for market researchers. This eclectic selection is once more contributed by Netquest, thanks to guest blogger Carlos Ochoa. When I first read his post, I couldn’t resist the multi-disciplinary nature of this recommended reading list. On this blog, we regularly advise that insight requires data, analytics & research. So, as well as extolling a broader definition of.. Read More

Keeping up to date with Research developments

Despite training on the full breadth of Holistic Customer Insight, I’m finding that one of my most receptive audiences are research teams. These fine folk seem particularly keen to catch-up with latest best practice and master using their research in collaboration with analytics & data developments. So, in response to such a warm welcome & keen learners, today’s post is dedicated to sharing news on research practice. Here I share three  ideas.. Read More