conversation about maximising value from customer insight

Questionable practices by Data Scientists – where do you stand?

Just because you can, doesn’t mean you should; this is perhaps the simplest way to introduce questionable practices. Last year we posted on the desire amongst many data scientists to achieve social good through their work. As for all disciplines, there is also a potential “dark side“ to the capabilities of data scientists. So firms have or still do seek to use data as a weapon or persist with questionable.. Read More

Invest time in these CPD resources for your warm evenings

As the temperature becomes increasingly balmy & we enjoy lighter evenings, do you have more time to look over CPD resources? We’ve mentioned previously the importance of Continuous Professional Development (CPD), both as a leader & an insight professional (data, analytics or research). So, to complement those reflections on what breadth of content is relevant for Customer Insight leaders, this post shares a few more resources that may help. Once again,.. Read More

How to avoid getting bitten on the bum by GDPR (part 2)

This is part 2 of our series focussed on helping Data Insight Leaders plan for GDPR. With the EU approved General Data Protection Regulation (GDPR) due to be implemented in UK on 25th May 2018, this must be a consideration for all insight leaders. There has been a positive response to the first post on this topic, which has confirmed the concern about this topic that I’m hearing in my conversations. It.. Read More

How to avoid getting bitten on the bum by GDPR (part 1)

Most of our content this month has been focussed on helping insight leaders prepare for the year ahead. With the EU approved General Data Protection Regulation (GDPR) due to be implemented in UK on 25th May 2018, this must be a consideration for all insight leaders. In my own work with clients & conversations with others, I do find GDPR is cropping up more often. However, I’ve become a little alarmed.. Read More

Keeping a weather eye on the trending topics that matter

There is so much customer insight related content on social media & websites these days. From latest public research to ‘how to’ guides for that analytics software you’ve been considering, it’s possible to spend your whole day just reading. But with your own goals to focus on & with summer holidays depleting the size of your team, what is worthwhile. What should you at least keep a weather eye on? Following.. Read More

How to catch-up on EU Data Protection changes

Are you ready for impact of new EU Data Protection regulation to your business? Have you updated your data strategy? Are you planning to appoint a CDO? When it comes to new EU regulation affecting businesses, it seems one of two problems are common. Either such regulation is foisted on unsuspecting business leaders, with little consultation (as we saw was the case for new EU VAT rules). The other problem.. Read More

EU VAT on digital but what about the data?

Periodically successive governments impose new rules on businesses without sufficient consultation time to think through the implications or ensure most businesses know what to do. The latest example of this is the new VAT rules applying to the sale of digital products across Europe, which now require the VAT rate of the country of the consumer to be applied irrespective of where the supplier is based. If this has passed.. Read More