conversation about maximising value from customer insight

Results of survey for Data Insight Leaders Summit 2017

During our month focussed on research, it seems appropriate to share with you my latest research for Data Insight Leaders Summit 2017. This annual survey is the second of its kind and is published as part of the run-up, to the Data Insight Leaders Summit 2017, in Barcelona on 18-19 October.  A great conference that I will again have the privilege of chairing this year; you may recall my brief.. Read More

Data Scientists 2.0, you’ve heard the case, now what can you do about it?

Following on from guest blogger Michael Young’s first post on Data Scientists 2.0, this one shares next steps. MBN chairman, Paul Forrest, builds on what Michael revealed as the learning points for employers, universities & students (from Data Science placements in Scotland). In this shorter post, Paul considers key questions for both employers and students: How can employers find these new (improved) Data Scientists 2.0? How can students currently studying.. Read More

Data Scientist 2.0, who they are, and what’s going on in Scotland?

I’ve had the pleasure of working with Michael Young and his team at MBN Solutions over the last decade. As I mentioned in a previous post on recruitment, I’ve found them to stand apart as a recruitment agency that actually understands this space. So, I was delighted to be offered this guest blog post, by Michael, on the work they are supporting (with The Data Lab) to understand and place.. Read More

Say no to a Data Scientist, in a festival of webinars

It was a pleasure, yesterday, to take part in the latest Directors’ Club ‘festival of webinars’. This intriguingly entitled event spans 12 days, with an hour-long webinar each day. Each webinar includes two speakers, under the theme for the festival, which is: “Champions & Innovators of Customer Experience“. Given that title, I was honoured to be asked to take part. Jon Snow, founder of Directors’ Club, has assembled a great.. Read More

How will you resource your insight team this year?

Continuing our January theme of goals & planning, how will you resource people to do the work? Amidst the merry-go-round of new business objectives, targets & budget allocation that can keep many a leader busy in January, there is the question of who? Who will do the work? Probably accompanied by how many people will there be in my team and do they have the skills & motivation they need? At.. Read More

Can we please just build insight this way?

Do we have to build that here? Can’t we just buy that in? One of the often quoted challenges, faced by Customer Insight leaders, is deciding on the right mix of in-house or outsourced capability. Examples exist of businesses, across multiple sectors, with different successful resourcing models for their insight teams. Some banks have taken advantage of significant investment in-house. Teams of hundreds of analysts across data, database marketing, analytics, modelling &.. Read More

Out and about with Insight Leaders like you

What are others doing? Am I the only one struggling with this problem? Do they know something I don’t?   These are the kind of questions & doubts that can plague today’s leaders. Perhaps especially those working in a less widely understood area like Customer Insight. So, let’s peer behind the curtain and see what some other leaders say… Meeting different Customer Insight leaders is always a great opportunity to.. Read More