conversation about maximising value from customer insight

Data Science programming languages: (1) Resources for R

This month, let’s turn our attention to Data Science programming languages; today, resources for R. Ever since the rise of R as an alternative to traditional statistical packages (like SAS, IBM Analytics etc), there has been a growing focus on coding. In the past I have tended to avoid these programming languages as a topic for this blog, as I have some concerns. Namely that the role of insight analysts,.. Read More

The best newsletters for tracking the Wider Insight World

Whilst we focus on events & applications of customer insight for businesses, what has been going on in the wider insight world? Here are a few posts that caught my eye this week, which I thought you might find useful. To help you further, I’ve decide it’s fairer to ‘open the kimono‘ & share how you can keep as up-to-date. The content I share below comes from just two consistently useful newsletters. It’s surprising how.. Read More

Keeping a weather eye on the trending topics that matter

There is so much customer insight related content on social media & websites these days. From latest public research to ‘how to’ guides for that analytics software you’ve been considering, it’s possible to spend your whole day just reading. But with your own goals to focus on & with summer holidays depleting the size of your team, what is worthwhile. What should you at least keep a weather eye on? Following.. Read More

What do you need to know about Machine Learning?

As we enter conference season once more, perhaps like me, you’re getting used to regular emails. Many contain advertorial content on Data Science, Internet of Things or more rarely Machine Learning. Perhaps it is an indication that corporate life is more conservative, that Analytics and Big Data are still more prominent terms. I’ve yet to hear a Financial Services executive focus on Machine Learning as a key part of their insight.. Read More

Could you be excited by automated pricing models for free?

How long does it take to build your insurance pricing models? At what cost, especially if this work is completed by highly paid actuaries? In this post we take a break from our recent events & leadership focus and get ‘down & dirty’ with technical detail. In this case the challenge for insurance businesses to build and refine their pricing models in an ever more competitive data-led battleground. I’m not.. Read More