helping you master customer insight leadership

Applications of analytics for insurance pricing (using 3 types of data)

This month we are focussing more on Analytics & Data Science, as well as applications of both in businesses. To expand on that latter theme, we have another guest blog post courtesy of our friends at Insurance Thought Leadership blog. In this guest blog post, Cathy Chang and Heather Nelson from Silicon Valley Data Science, share their experience of applications for US motor insurers. They explore the options of mining three types.. Read More

Data Monetisation, do you back Admiral or Facebook?

Headline news items can have, more frequently in recent years, direct bearing on the world of data & insight. Increasingly including topics like data monetisation. One such story was the recent news that Facebook (FB) was preventing Admiral insurance (in the UK) from using social media activity data as a means of assessing risk. Admiral planned to enable FB users to not only logon via their FB id, but also opt-in to giving Admiral access.. Read More

Are retailers getting away with misleading consumers?

Today’s news that a review by the Competition & Markets Authority (CMA) found evidence of retailers misleading consumers, with confusing pricing promotions, probably surprised no-one. Most savvy shoppers have learnt to check carefully when a “discount” appears too good to be true. But the simple tactics of checking prices at other shops on your phone, or looking carefully at quantity, or seeing if it’s still cheaper to just buy one – may.. Read More

Event: Analytics for Insurance, Europe 2014

This conference was well attended and lived up to it’s billing of attracting insurers, consultants and suppliers from across Europe. With approximately 200 attendees and representation from over 14 different countries, it was a lively and interesting event with strong audience participation. Six key themes emerged consistently during the day: a) try, try & try again; b) fail fast & fail cheaply; c) data is an asset, manage it as such; d) insight is.. Read More