helping you master customer insight leadership

Longer reflections on subjective reality, comics and research

A number of our previous posts have quickly curated short blogs posts with tips for researchers, this time I’ll share longer reflections. In addition to my own (and guest blogger) opinion pieces, some of our past research-related collection include: Research innovations, new technology and methods Future proofing research plans for 2017 and beyond Risks of tech-led research Innovation that aids Insight Generation But, as promised, this time I’ll share some.. Read More

This year’s best Data Visualisations, to inspire you

Well designed data visualisations can be so powerful. They can help simplify the complex, enable leaders to see evidence for a key decision themselves & make the case for the power of analytics. I was reminded of that latter point when listening to Jim Anning, from British Gas Connected Homes (Hive) present in Barcelona. Through a couple of impactful simple visualisations, Jim made the case for the need for Hive.. Read More

Amazing data visualisations, from simple to stunning

This week, the theme of data presentation has struck me again. Have you seen the effort some  are putting into their visualisations or infographics? It’s a real encouragement to see how much more focus this need is receiving. Only a few years ago it seemed all the focus was on the volume of data & breadth of algorithms supported by analysis software. Business users were putting up with poorly designed.. Read More

Event: More Behavioural Economics at a Cricket Ground

Following my presentation at Edgbaston, last week I also presented at the Gloucestershire County Cricket ground in Bristol. Clearly the CII favour the view over a green for their regional market forums. Anyway, it was another opportunity to share my thoughts on Behavioural Economics and why it matters for Insurers. Another positive response and good engagement from a mixture of insurers, brokers and related agencies; which promises well for this.. Read More

Event: CII Regional Market Forum

Good to present at this event on the relevance of Behavioural Economics to the Insurance industry. I’m used to presenting on this theme to marketers but it was interesting to engage with underwriters, brokers and other insurance professionals.   The follow-up to this will be an article I’ve written, entitled “Why Behavioural Economics matters for Insurers“, to be published in July’s CII Journal. Plus it afforded us all a fine.. Read More

Event: Data IQ Now 2014

I had the pleasure of attending and presenting at this conference. It was an enjoyable and useful event, hosted at etc Venues near St Paul’s, which seems to be a popular location for such events this year. David Reed was as ever a convivial host. For me the stand out presentation was from eBay, a clear message on simplification to manage complexity, that is so relevant in getting from too much data.. Read More