conversation about maximising value from customer insight

Which trends for 2017 should data & analytics leaders consider?

Despite the warnings from Tony, I am going to risk sharing viewpoints on trends for 2017 (this time in the world of data & analytics). However, as with our previous collection for research, this is not intended to be a definitive forecast (if that isn’t an oxymoron anyway). Rather, I’m sharing this content in order to prompt topics for data & analytics leaders to consider. So, if you are currently pulling together.. Read More

Why Mr Claus wants Big Data Analytics for Christmas

At this festive time of year, I’ve been scouring online for relevant seasonal wishes. Here is one such wish by Santa Claus, that also suits a few Customer Insight Leaders that I know. Reading several blogs, I was delighted to find that such a seasonal take on the need for data analytics was published by my friends at Mango software. Experts & local advocates in the use of R programming language for.. Read More

How is insight being used in the news?

Many of you appear to be appreciating more sharing from other relevant blogs & publications. So, here’s another curation of recent insight stories published in the news. The Economist might not immediately strike you as a Customer Insight publication, but it’s well worth a read for a couple of reasons at least. Firstly, it’s quality journalism & analysis of latest economic context, that is so often important when interpreting internal data.. Read More

What did you think about after your wedding?

Enjoying the emotions of the event of my second son’s wedding, last Saturday, was the highlight of our family’s year. After the drama of the ceremony (including the comedy of a fire alarm that wouldn’t give up), we enjoyed great food at the reception, moving speeches and then the joys of drink & dancing into the wee small hours. Everyone agreed it was a great day with brilliant weather. Reflecting.. Read More

Poll: Which Analytics Software?

“We use R” is a comment I used to only hear from recent graduates or some analysts working in the public sector. Both these sectors appeared to more readily accept open source software. But this does appear to be changing, over recent years I have heard a few commercial organisations share their interest in saving licence fees and moving to R for their analysts. Are you one of them? Do.. Read More