conversation about maximising value from customer insight

6 reasons leaders fail to prepare for disaster

Perhaps it’s a feature of working with so many Financial Services clients, but I’m surprised how often talk of investing in data turns to risk & preparing for disaster. How important is it to prepare for high-likelihood/low-severity risks (the ‘day-to-day‘, if you like) verses low-likelihood/high-severity risks (potential disasters)? Is it worth only investing in the data needed to operate as you currently do, or should data plans be more ambitious? So, a.. Read More

Which trends for 2017 should data & analytics leaders consider?

Despite the warnings from Tony, I am going to risk sharing viewpoints on trends for 2017 (this time in the world of data & analytics). However, as with our previous collection for research, this is not intended to be a definitive forecast (if that isn’t an oxymoron anyway). Rather, I’m sharing this content in order to prompt topics for data & analytics leaders to consider. So, if you are currently pulling together.. Read More

How research leaders can be future proofing plans for 2017

As we all settle back into the rhythm of work for 2017, many leaders may worry about future proofing their plans. With so much unforeseen change during 2016, how can leaders better ‘horizon scan’ and prepare for the future? To complement our content on generic leadership topics, in this post I’m going to consider future proofing for research leaders. Here, I mean those leading market/customer/consumer research teams, sometime called ‘Customer.. Read More

Are you drifting or do you have a plan for your life?

Summer holidays can be a great opportunity for reflection. Whether you are lying on a beach or enjoying a sightseeing vacation, I wonder if you’ve reflected on a plan for your life? I’m conscious that can sound a bit worthy, or overly ambitious. But, consider for a moment, how many important priorities in your business would you seek to achieve without a plan? Is your life & what you want.. Read More

How to set goals that you deliver in 2017

Goal setting is trending at this time of year, so let me share what works for me. Amongst the many posts shared & goal-setting courses being marketed right now, most writers reference the average failure rate. Even the term “New Year’s Resolutions” is now synonymous with unrealistic goals, started with enthusiasm but probably abandoned within a few weeks or months. Why is that & can you do anything to avoid.. Read More

Planning your analysis with a model for greater value

Do you, or your team, spend sufficient time planning your analysis? When training analysts how to deliver more value, two topics have proved the most popular. One is training in socratic questioning techniques; to get to the real business need. The other is the 9 step approach to customer analysis. As many analysts have “fallen into” this line of work, rather than making a conscious education & career choice, few have.. Read More