conversation about maximising value from customer insight

Questionable practices by Data Scientists – where do you stand?

Just because you can, doesn’t mean you should; this is perhaps the simplest way to introduce questionable practices. Last year we posted on the desire amongst many data scientists to achieve social good through their work. As for all disciplines, there is also a potential “dark side“ to the capabilities of data scientists. So firms have or still do seek to use data as a weapon or persist with questionable.. Read More

What could you learn from Canadian Insurers?

When working to improve your marketing through using customer insight, it’s important to still use market intelligence. Knowing what competitors are doing, seeing the wider sector marketing to which your target customers are exposed, these sources still matter. Sometimes other sectors can also offer the fresh perspective you need. So, let’s hear from Canadian insurers. Paul Carroll, CEO of Insurance Thought Leadership hub, has shared guest posts with us previously. While.. Read More

Make it personal, Make it last (Part 1 of 2)

Our Canadian guest blogger Gerry Brown returns to CIL, with a series of 2 posts on using analytics for personalisation. How to make it personal. Why does personalisation matter? What’s the value of that ‘personal touch’? How can you do it well? Over to Gerry… A perfect match that develops lasting, profitable relationships Early in the 20th century, two men, oceans apart in geography, but united in spirit and aspiration, dared.. Read More

Is there a Big Deal in your Big Data?

Uncovering existing insight that makes a difference is the real key to Big Data. Why are guest bloggers like London buses? You wait ages for one and then three come along at once! Hope you’re enjoying our recent guest voices on this blog. Now, over to Gerry (the uniquely titled Customer Lifeguard) to explain more about the big deal with big data. With the recent news about the cyber-attack at Talk Talk, data,.. Read More