helping you master customer insight leadership

7 books for Market Researchers, as diverse as their interests

Books for market researchers

On this blog we’ve recommended books for analysts, so here are 7 books for market researchers. This eclectic selection is once more contributed by Netquest, thanks to guest blogger Carlos Ochoa. When I first read his post, I couldn’t resist the multi-disciplinary nature of this recommended reading list. On this blog, we regularly advise that insight requires data, analytics & research. So, as well as extolling a broader definition of.. Read More

Team Coaching: Resources to help you coach leadership teams

This year, I have had more enquires than ever, about team coaching. Whether for senior leadership teams, or managers of Customer Insight/Analytics teams, the concept is on the rise. It is easy to understand why. Many have heard the benefits of one to one coaching for senior executives, but want to find a way of justifying this cost for more leaders. Both time & money have been cited to me.. Read More

Agreeing the right goals for you, within performance management

Over a very pleasant bottle of Soave, I was delighted to hear, that my lunch guest, was agreeing the right goals for them this year. It was even better to hear that our past posts, on a system for goal setting & recommended goals, had helped him. But chatting with other leaders across London, over the last couple of days, has reminded me how tricky this can be. Most work.. Read More

Great leaders learn from failure – don’t dwell on it

Having already prompted our readers to review what they achieved in 2017, let’s talk about how best to learn from failure. To tackle that emotional territory, I’m delighted to welcome back guest blogger Kevin Watson. Kevin is an experienced leadership coach & founder of My Own Coach. I know readers have found his previous posts, including one on behavioural flexibility, to be very useful & approachable. So, acting on feedback.. Read More

Recommending podcasts: 4 more for you to keep informed in 2018

It’s been almost a year and a half, since I last dedicated a post to recommending podcasts. I don’t know about you, but with our busy lives & frequent travel, I find podcasts a very useful media for leaders to learn. There are, of course, also plenty of great comedy podcasts. But, in this update on resources to help today’s customer insight leaders, I want to focus on your CPD… Read More

Technology trends to consider in your insight planning for 2018

Regular readers of this blog will know that we don’t usually focus on technology trends. One of the insights this blog is sharing is the importance of the human elements of customer insight & analytics. Leadership skills, softer skills, CPD and human context all matter hugely, to customer insight generating value for organisations. However, at this time of year, with so much material being shared on technology trends & futurology,.. Read More

On the Bank Holiday, here’s a variety of topics for Insight Leaders

Sitting at my desk on a Bank Holiday, before taking a break, I’ve been reflecting on a variety of topics for Insight Leaders. One of the reasons I found Customer Insight Leadership such a rewarding career and still find it fascinating to help such leaders, is the diversity. One day your focus may need to be on improving specific Analytics skills, or complex Data problems, the other it could be.. Read More