helping you master customer insight leadership

Alan Turing Institute annual lecture – Better Living through Trusted Data

When Harry Powell shared, that he was planning to attend this year’s Alan Turing Institute annual lecture, I naturally asked him to blog for us. Harry is a very experienced Data Science leader, having created & led Data Science teams at several businesses, including Barclays. So, I was interested to learn more about his interest in a lecture from Prof. Sandy Pentland of MIT. As someone with a background in.. Read More

Designing analytics teams, some options and advice to consider

Many of my recent ‘coffee conversations’, with leaders, have focussed on designing analytics teams. It sounds like many of you are wrestling, with how to design & resource the team you need, for 2018 and beyond. For that reason, as the days begin to lengthen & we can start to dream of spring, we will focus on teams. Our theme for this month is designing and developing your teams. In.. Read More

Insightful Christmas gifts for the Santa in you

If you’re quick there is still time to order those last-minute insightful Christmas gifts. So, amidst your rushing around for family & friends, what about your Customer Insight team? Well, to make sure they don’t miss out, I’ve been scouring the web of customer insight blogs to bring you these festive suggestions. First and foremost must be the recommendation of Cool Infographics brilliant “DataViz Guide 2015“:

How is your People & Competency Development for B2B success?

This series of blogs, from guest blogger Peter Lavers, explores how different aspects of Insight can be used to drive B2B Customer Management. For the second instalment, over to Peter… Knowledge is the starting point for our Customer Attuned Assessment (CAA®) methodology, which is about building better relationships based on trust; working together for mutual commercial benefit. The sub-sections that sit beneath the model (illustrated) have been arranged to give twelve.. Read More

Recruiting and retaining Analytical talent

The well trailed difficulties in recruiting data scientists or other analytical roles, followed by the equivalent challenge in retaining them long enough to recoup your investment, have been likened to ‘talent wars’. There are hotspots around the UK, but it seems all areas to some extent share this experience. London is perhaps the most challenging place to retain your talent, but there is more on the market (in amongst the charlatans.. Read More