helping you master customer insight leadership

Real-Time Analytics – what a conversation starter

Following on from a great conversation last year, I was again asked to chair a table at the 2018 DataIQ “Discussion”. Instead of Customer Insight as a topic, on which I debriefed a year ago, this time the topic for my table was “Real-time Analytics”. It was encouraging to again see a good attendance from Data & Insight leaders, across many sectors. That was particularly impressive this year, as this.. Read More

Alan Turing Institute annual lecture – Better Living through Trusted Data

When Harry Powell shared, that he was planning to attend this year’s Alan Turing Institute annual lecture, I naturally asked him to blog for us. Harry is a very experienced Data Science leader, having created & led Data Science teams at several businesses, including Barclays. So, I was interested to learn more about his interest in a lecture from Prof. Sandy Pentland of MIT. As someone with a background in.. Read More

Do you know how to handle a propensity model?

propensity model

When you talk to most database marketers, they will agree with the importance of using a propensity model to target direct marketing. Over the last couple of decades that form of targeting model has become de rigueur. Indeed, many case studies will show what a difference it can make to marketing returns (sometimes even as good as Pareto’s fabled 80% of sales for 20% of marketing spend). Such modelling has also.. Read More

How strong is your database marketing benchmark?

Following the success of our latest ‘applications of analytics’ poll, this month it’s time to gather a database marketing benchmark. How advanced is your use of database marketing techniques? Do you have the basics in place? Are you targeting inbound & outbound contacts? Are you coordinating or optimising across all channels? There are some very impressive technology solutions available today in this space. Vendors can easily bedazzle you with targeting, optimisation &.. Read More