helping you master customer insight leadership

How to avoid getting bitten on the bum by GDPR (part 1)

Most of our content this month has been focussed on helping insight leaders prepare for the year ahead. With the EU approved General Data Protection Regulation (GDPR) due to be implemented in UK on 25th May 2018, this must be a consideration for all insight leaders. In my own work with clients & conversations with others, I do find GDPR is cropping up more often. However, I’ve become a little alarmed.. Read More

Do you know how to handle a propensity model?

When you talk to most database marketers, they will agree with the importance of using a propensity model to target direct marketing. Over the last couple of decades that form of targeting model has become de rigueur. Indeed, many case studies will show what a difference it can make to marketing returns (sometimes even as good as Pareto’s fabled 80% of sales for 20% of marketing spend). Such modelling has also.. Read More

Could you be excited by automated pricing models for free?

How long does it take to build your insurance pricing models? At what cost, especially if this work is completed by highly paid actuaries? In this post we take a break from our recent events & leadership focus and get ‘down & dirty’ with technical detail. In this case the challenge for insurance businesses to build and refine their pricing models in an ever more competitive data-led battleground. I’m not.. Read More

Get your geek on and enjoy the visuals

For those you who have been asking for more digital specific insights and technical advice, I have been listening. To complement our recent content more focussed on effective insight leadership (see our ongoing ‘3 tips’ series), here are two guest items with a digital and technology emphasis. First up is a post from BraveMedia’s blog, shedding some light on the murky and ever-changing world of Google’s search algorithms, for those challenged with Search.. Read More