helping you master customer insight leadership

Turning back the Marketing Analytics clock? GDPR & location data

marketing analytics clock

As you prepare for GDPR compliance day (25th May), are you turning back your marketing analytics clock? With a particular focus on use of location data, guest blogger Tony Boobier returns with a different perspective. This builds on his previous post, suggesting that GDPR challenged the ‘Big Data mindset’. Now, I am on record as stating that I see GDPR as a positive development. Enhanced consumer rights & an opportunity.. Read More

Are you ready for Behavioural Research? Ask yourself these questions.

behavioural research

This month, we will return to the topic of research, starting with behavioural research. As we discussed, when sharing posts on Behavioural Economics, behavioural biases cast doubt on self report. If people aren’t aware of their behavioural biases, can you trust survey results or focus groups? The answer is more nuanced, due to other advances in research design. But, such concerns have caused some to refocus research effort on behavioural.. Read More

How to understand your customers’ mobile mind shift

When I first received a copy of this book, when it was published in 2014, I didn’t think it would be so relevant. Understanding a ‘mobile mind shift‘ sounded like just a fancy way of presenting advice for e-commerce leaders working on moving to mobile. Now, having read this engaging work, I can see how relevant it is to all business leaders (including customer insight leaders). There is much more to think.. Read More

Do you have your insight reading list ready for the beach?

With last night possibly having been the hottest on record for the UK, I’m too tired & toasted to write a long post. Lucky readers I hear you cry 😉 Instead, here is a collection of blog posts I’ve found interesting today. Ones that should help customer insight leaders expand their own reading list. Hope it helps, even if you don’t get to the beach to read today. Storytelling First,.. Read More

Avoiding your research pitfalls & embracing a visual world

So many things can go wrong with your research. Any experienced researcher will be able to regale you with tales of research pitfalls they’ve fallen into in the past. I’m sure you agree from your experience. The Customer Insight Leader’s role has to avoid many risks along the road to real insights. Keeping up to date with best practice, or problems others have experienced, can be time-consuming. So, here is another quick round-up.. Read More